About the Course
Consumer data privacy is no longer just a legal requirement—it’s a fundamental part of building trust with your audience. Privacy legislation is expanding and progressing rapidly, and no longer are we in the era of “privacy is coming” – it’s here!
This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.
You’ll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, we’ll examine how privacy decisions can impact your brand reputation and consumer trust, and we’ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.
**The information provided here is for general informational purposes only and should not be considered legal advice.**
What You’ll Learn
- Understand the strategic value of integrating data privacy into marketing and how to gain buy-in from key stakeholders.
- Identify the top themes and concepts of data privacy that marketers need to know.
- Discuss real-world examples of how data privacy can impact a company’s brand perception.
- Provide tangible feedback for how to get started within your own organization and who to involve in this discussion.
- This session does not act as legal advice for your organization, and all content should be ultimately discussed with legal representation for your company in deciding how to take action.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Unit (CEU)s to maintain your PCM®️ certification.
On-Demand Course Refund Policy: You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed.