Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
2-Year Impact Factor: 6.3
5-Year Impact Factor: 8.5
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
From Cafeteria to Cart: How Healthier School Meals Reshape Household Grocery Shopping
How are grocery purchases affected by healthier school lunches? A Journal of Marketing Research study shows that the “Healthy, Hunger-Free Kids Act” led to a decrease of 6% in grocery calories consumed.
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Scholarly Insight
Free Plastic Bags Are Back—What Happens When Green Policies Get Repealed?
A Journal of Marketing Research study shows how policy repeals can affect consumer behavior in unexpected ways. In Texas, for example, plastic grocery bag bans led to increased trash bag sales that persisted even after repeal.
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Scholarly Insight
The Conditional-Promotion Paradox: How Conditional Discounts Hurt Total Sales
This Journal of Marketing Research study shows that the structure of a promotion matters just as much as the size of the discount. Businesses should carefully consider both the costs and psychological impact of conditional offers—otherwise they may backfire.
For Authors
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IMpact at jmr
Linking the Value of Customers to Enterprise Value
Customer lifetime value (CLV), customer equity (CE), and customer-based corporate valuation (CBCV) can be used in tandem help marketing, finance, and accounting speak the same language, identify changes in customer health earlier, and improve strategic planning.
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