Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
2-Year Impact Factor: 6.3
5-Year Impact Factor: 8.5
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
The Conditional-Promotion Paradox: How Conditional Discounts Hurt Total Sales
This Journal of Marketing Research study shows that the structure of a promotion matters just as much as the size of the discount. Businesses should carefully consider both the costs and psychological impact of conditional offers—otherwise they may backfire.
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Scholarly Insight
This Deep-Learning Method Unlocks New Possibilities for Segment-Specific Product Design
In a Journal of Marketing Research study, researchers develop an automated method to discover and quantify human-interpretable visual design characteristics directly from product image data, enabling firms to generate new visual designs and obtain consumer preferences without manual effort from designers.
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Scholarly Insight
When Gamification Pays Off—and When It Doesn’t: Driving Engagement Without Losing Value
A Journal of Marketing Research study shows that game-based rewards are more effective than regular rewards at getting users involved, which in turn increases business value.
For Authors
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IMpact at jmr
Qualitative Methods in the Journal of Marketing Research
This in-depth guide offers advice to help improve the chances of success for qualitative research in the peer review process.
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