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Volume 52, Issue 3

June 2015


Jan-Benedict E.M. Steenkamp and Alberto Maydeu-Olivares

Zhenfeng Ma, Tripat Gill, and Ying Jiang

Bo Zhou, Carl F. Mela, and Wilfred Amaldoss

Kurt A. Carlson, Jared Wolfe, Simon J. Blanchard, Joel C. Huber, and Dan Ariely

David Disatnik and Yael Steinhart

Pedro M. Gardete

Paul R. Hoban and Randolph E. Bucklin

Jordan Etkin, Ioannis Evangelidis, and Jennifer Aaker

Eric (ER) Fang, Xiaoling Li, Minxue Huang, and Robert W. Palmatier​​

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