Most of our consumption of content today exists online. Because of this, companies have had to shift to digital marketing in order to get the word out about their products and services. However, you cannot simply make content for online platforms and hope for the best. You need to build a digital marketing strategy to focus your efforts.
What Is a Digital Marketing Strategy?
A digital marketing strategy is a step-by-step process outlining how you will achieve your company’s digital marketing goals. There are many different channels that can be utilized as part of a digital marketing portfolio. These include social media, paid advertising, and earned media, just to name a few. The strategy lays out the exact steps your company will take to reach your goals and what channels will be used to achieve them.
As mentioned, there are a number of different channels used for digital marketing. Before discussing how to build a marketing plan, you must be familiar with the various mediums available. Here are the digital marketing examples you should consider for your digital marketing strategy.