Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 4.7
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Recommended Reading
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Research Insight
Rise of the Mushrooms: Exploring Marketers' Role in the Potential Public Health Benefits of Psilocybin
Psilocybin is emerging as the next frontier in U.S. drug policy—reshaping use patterns, public health debates, and business strategy. A Journal of Public Policy & Marketing sets out an agenda for firms and policymakers in this space.
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research Insight
When Consumers Prefer Human Advice over AI—And What Policymakers Should Know
How do people perceive AI-generated versus human-generated recommendations? This Journal of Public Policy & Marketing article explores.
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research Insight
Integrating Ethics in All Aspects of AI-Based Financial Advice
To ensure AI-driven financial advice truly supports consumer well-being, this Journal of Public Policy & Marketing study introduces the AI4 Ethical Financial Services (AI4ES) framework, which guides financial organizations in embedding ethics throughout the entire AI lifecycle.
For Authors
Featured
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special issue
Generative AI: Promises and Perils
How should individuals and firms address the growing use of GenAI, and which types of policies are necessary to ensure its promise is not overcome by its perils? Check out the latest research on this topic in this Journal of Public Policy & Marketing special issue.
Additional Resources
Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
JPP&M Videos
Special Issues
- Generative AI: Promises and Perils
- Marketing to End War, Create Peace, and Enhance Sustainable Well-Being
- TCR Impact
- Meta-Analyses and Systematic Reviews in Marketing and Public Policy
- Marketing to Prevent Radicalization
- Pharmaceuticals, Marketing, and Society
- The COVID-19 Pandemic through the Lens of Marketing and Public Policy
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