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JM Virtual Workshop: Marketing Impact with Research-Driven Apps

Virtual | 9:00 a.m. - 12:00 p.m. CT

Journal of Marketing will host an online workshop related to the Special Issue on Research Driven Apps on November 8, 2022, from 9:00 a.m. to 12:00 p.m Central.

The workshop is intended for scholars who are interested in learning more about research-driven apps and/or those interested in submitting a manuscript to the JM Special Issue on Research-Driven Apps. The workshop aims to empower participants to create research-driven apps that complement their original research contribution by providing necessary resources (e.g., demonstrations, tutorials).

The workshop will be facilitated by the Editors of the Special Issue (Pradeep Chintagunta, Rajdeep Grewal, Detelina Marinova, Rik Pieters, and Shrihari Sridhar) and include four demonstrations from experts who have developed research-driven apps. The workshop will be followed by two app tutorial videos that will be posted on the JM website.

There will be a $15 platform fee for participating in the workshop. Selected participants must register through the link below by October 20, 2022, to be eligible for this event. Registered participants will receive a schedule and Zoom link ahead of the workshop.




The Special Issue Editors will discuss the objectives of the Special Issue.

Demo 1

App Topic: Advertising Elasticity App

Presenter: Brad Shapiro

Moderator: Pradeep Chintagunta

Demo 2

App Topic: Dichotomizer App

Presenter: Rik Pieters

Moderator: Detelina Marinova


Demo 3

App Topic: Writing Clarity Calculator App

Presenter: Nooshin Warren

Moderator: Hari Sridhar

Demo 4

App Topic: Market Share Visualization App

Presenter: Kunpeng Zhang

Moderator: Rajdeep Grewal

Tutorials Overview

App Topic: Excel and R Shiny Apps

Presenters: Vamsi Kanuri and Shane Wang


The Special Issue Editors will discuss the Special Issue timeline and next steps.

JM Virtual Workshop: Marketing Impact with Research-Driven Apps