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2021 AMA Summer Academic Conference

Virtual

Thank you for a memorable 2021 AMA Summer Academic Conference. View the 2022 Call for Papers:

Reimagining Marketing

The seismic shifts affecting the world — from a pandemic and climate change, to racial injustice and the spread of AI and misinformation — have caused us to reexamine our current marketing practices. Both business and societal challenges put unprecedented demand on marketing to find new ways to move forward. To that end, we seek scholars who are willing to join us in exploring the role of marketing within our new world. Rather than carrying on “business as usual,” we ask marketing scholars to meet the moment and reimagine how our discipline can better understand and contribute to the changing world.

We seek to harness the methodological and theoretical prowess of our community to “Reimagine Marketing.” This conference, taking place during unprecedented times, promises to be like no other. Join us, as researchers both seasoned and novice share the latest thinking on these phenomena at this critical moment, at the 2021 AMA Summer Academic Conference to be held virtually on August 4-6, 2021.

Save the date for the 2022 AMA Summer Academic conference to be held in Chicago, IL on August 12-14.

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Log in to the Ex Ordo Event platform using the email address you used to purchase registration.

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Conference Pricing

Academic Professional

  • Member: $149
  • Non-Member: $299

Doctoral Student

  • Member: $99
  • Non-Member: $174

If you need to purchase or renew your professional membership (now $149 per year) to receive member pricing, click here. If you’re a doctoral student, start here.

After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.


Conference Schedule

A preliminary conference schedule is now available. Session times are subject to change, so please check back closer to the conference date for the final agenda.

Conference Proceedings

The conference proceedings are now available.


Expert Workshops & Special Programming

Presented by leading experts, expert workshops are 75-minute sessions focused on emerging research and teaching techniques and tools.


Academic Placement

The AMA will not be providing Academic Placement services as a part of the 2021 summer meeting. The AMA Academic Council Executive Committee has released a statement regarding Academic Placement and the fall 2021 job market. For more information and to read the full statement, please click below.


Conference Co-Chairs

Matilda Dorotic
BI Norwegian Business School
Renee Richardson Gosline
MIT Sloan School of Management
Denish Shah
Georgia State University

What to Expect

AMA academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.

Timothy Keiningham

St. John's University

Timothy Keiningham is J. Donald Kennedy Endowed Chair in E-Commerce at the Tobin College of Business, St. John’s University. He received the AMA’s Christopher Lovelock Career Contributions to the Services Discipline Award, and best article awards from the Journal of Marketing (twice), Journal of Service Research, Journal of Service Management (twice), Journal of Service Theory and Practice (twice), and the Citations of Excellence “Top 50” Award from Emerald Management Reviews. He was named one of the Top 50 Undergraduate Business Professors by Poets & Quants.

Kathleen Li

University of Texas

Kathleen (Kathy) Li is an assistant professor in the marketing department of the McCombs School of Business, the University of Texas at Austin. She a is quantitative modeler whose research interests are both methodological and substantive. The methodological stream of her research includes developing and improving econometric methods for policy evaluation and the asymptotic theory necessary for inference. The substantive stream of her research lies in emergent consumer behavior on the Internet and its interaction with offline environment, and how this affects patterns of demand for different products. Both research streams are reflected in her dissertation titled “Three Essays on Estimating Average Treatment Effects in Quasi-Experimental Panel Data.” Her research has been published in the Journal of the American Statistical Association and the Journal of Econometrics. She received her MS and PhD in marketing from The Wharton School at the University of Pennsylvania and her BA in Economics, Mathematics and Statistics from Rice University.

Isaac Dinner

Indeed

Isaac Dinner is Director of Econometric Modeling and Marketing Analytics at Indeed and an operating partner at Builders VC. Previously, he was a faculty member at UNC-Chapel Hill and IE Business School. His research has been published in published in Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Journal of International Business Studies, Journal of Experimental Psychology: Applied and the Harvard Business Review. He received a PhD in Marketing and MA in Statistics and at Columbia and an SB in mathematics from the MIT. He is excited to talk about the many differences and similarities between marketing academia and industry.

Dominik Papies

University of Tuebingen

Dominik Papies is a Professor of Marketing at the School of Business and Economics at the University of Tübingen in Germany. His substantive research interests focus on how digitization and new technology affect markets and business models. In the methodological domain, Dominik studies the boundaries of established and the potential of new methods of addressing endogeneity in market response models. His research has been published in the top-tier journals of the field (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science; Information Systems Research). His work has been funded, among other, by the German Research Foundation (DFG) and the Marketing Science Institute.

Werner Reinartz

University of Cologne

Werner Reinartz is Chaired Professor of Marketing at the University of Cologne and the Director of the Center for Research in Retailing (IFH), Germany. Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999). His research interest and expertise focus on the subjects of marketing strategy, retailing, customer relationship management (CRM) and B2B marketing. His work in these domains has been recognized with major academic awards such as the AMA Doctoral Dissertation Award, the Don Lehmann Award for the Best Dissertation-Based Research Paper, twice the MSI/Paul Root Award, the Varadarajan Award for Early Career Contributions, the Sheth Foundation/Journal of Marketing Award, and the ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing. He is one of the highest-cited researchers in marketing outside the US and is regularly listed amongst the top-economists in Germany. Werner is currently co-editor at the International Journal of Research in Marketing and has been longstanding area editor and ERB member for many top marketing journals.

David G. Rand

MIT

David Rand is the Erwin H. Schell Professor and Professor of Management Science and Brain and Cognitive Sciences at MIT. Bridging the fields of cognitive science, behavioral economics and social psychology, David’s research combines behavioral experiments and online/field studies with mathematical/computational models to understand human decision-making. His work focuses on illuminating why people believe and share misinformation and “fake news”; understanding political psychology and polarization and promoting human cooperation. His work has been published in peer-reviewed journals such Nature, Science, PNAS, the American Economic Review, Psychological Science, Management Science, New England Journal of Medicine, and the American Journal of Political Science, and has received widespread media attention. He has also written for popular press outlets including the New York Times, Wired, and New Scientist. He was named to Wired magazine’s Smart List 2012 of “50 people who will change the world,” chosen as a 2012 Pop!Tech Science Fellow, awarded the 2015 Arthur Greer Memorial Prize for Outstanding Scholarly Research, chosen as fact-checking researcher of the year in 2017 by the Poyner Institute’s International Fact-Checking Network, and awarded the 2020 FABBS Early Career Impact Award from the Society for Judgment and Decision Making, and selected as a 2021 Best 40-Under-40 Business School Professor by Poets & Quants. Papers he has coauthored have been awarded Best Paper of the Year in Experimental Economics, Social Cognition and Political Methodology.

Sterling A. Bone

Sterling A. Bone is Professor of Marketing and Director of the Huntsman Sales Academy at the Jon M. Huntsman School of Business at Utah State University. He is also part of Center for Services Leadership (CSL) Global Faculty at the W. P. Carey School of Business, Arizona State University.

Currently his research is focused on alleviating disparities in the marketplace for financial services among racial and gender diverse consumers. Other topics include transformative service research and customer experience management.

His research has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, and other notable journals. His research has been featured or highlighted in the Wall Street Journal, The New York Times, The Washington Post and numerous other media outlets and has been presented before the U.S. House of Representatives Financial Service Committee, the Congressional Oversight Commission, the Department of Justice and the Consumer Financial Protection Bureau.

Peter Ebbes

HEC Paris

Peter Ebbes holds a Ph.D. in economics and marketing from the University of Groningen (Netherlands).

 

His research focuses on understanding aspects of consumer behavior through data sources now commonly collected by many companies. In his research he develops novel statistical methods to accommodate the increasing complexity of the consumer marketplace and the growing richness of available data sources. Insights from his studies help to improve marketing decision making, particularly concerning segmentation, targeting, and pricing activities.

Peter’s work has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics (QME), International Journal of Research in Marketing (IJRM), Psychometrika, and other journals. Among others, he is the winner of the 2011 IJRM Best Paper award and winner of the 2020 Sheth Foundation/Journal of Marketing Award.

His teaching interests include marketing research and analytics, marketing models, and business analytics. Prior to joining HEC Paris in 2012, he taught at the Ohio State University and Penn State University.

Rajkumar Venkatesan

University of Virginia

Rajkumar Venkatesan is the Ronald Trzcinski Professor of Business Administration at the Darden Business School at the University of Virginia. Raj has written about and taught quantitative marketing to MBA and executive education students worldwide. At Darden he has taught a course on marketing analytics for more than ten years, and a course on marketing technology products for five years. His experience in these courses he translated into the books Cutting Edge Marketing Analytics, published by Pearson Education in 2014 and AI Marketing Canvas in 2021. He has published extensively in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, International Journal of Research in Marketing, Harvard Business Review, and California Management Review. He serves as an Associate Editor for Journal of Marketing, International Journal of Research in Marketing, and Journal of Academy of Marketing Science. More than 250,000 individuals have participated in his Coursera course on marketing analytics.

Stefan Wuyts

Pennsylvania State University

Prior to joining Penn State in 2018, Stefan Wuyts was a member of the faculty at Koç University (Turkey) and Tilburg University (the Netherlands). He earned his Ph.D. at Erasmus University Rotterdam (the Netherlands). His research interests include B2B marketing, innovation and interorganizational relationships. His recent research focuses on complex interorganizational forms, network governance, and the impact of (digital) technology on business markets. Stefan coauthored Social Networks and Marketing (Relevant Knowledge Series, Marketing Science Institute) and The Connected Customer – The Changing Nature of Consumer and Business Markets (Routledge). His research appeared in Journal of Marketing (JM), Journal of Marketing Research, International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), Journal of Operations Management, and Journal of Management. He serves as Associate Editor for JM, IJRM, and JAMS, and received Outstanding Reviewer (JM, IJRM) and Area Editor (JAMS) Awards.

 

Ajay Kohli

Georgia Institute of Technology

Ajay K. Kohli is Gary T. and Elizabeth R. Jones Chair, and Regents Professor at Georgia Tech. His research focuses on market orientation, customer solutions and sales management. He is a former Editor-in-Chief of the Journal of Marketing, and currently serves as Associate Editor, Journal of Marketing, and Area Editor, International Journal of Research in Marketing. He serves on the AMA Board of Directors, and is VP Global Relations, EMAC. He has received three honorary doctorates from Norwegian Business School, University of St. Gallen and Corvinus University. He is an AMA Fellow, EMAC Fellow, and ISBM Fellow. He has received several career awards including the AMA/McGraw-Hill/Irwin award, the Paul D. Converse award, and the IIMC Distinguished Alumnus award.

He has received several “best paper” awards including the Sheth Foundation / Journal of Marketing award (twice), the ISBM-David T. Wilson-Sheth Foundation award, the Alpha Kappa Psi award, and the AMA SERVSIG award.

Ashlee Humphreys

Associate Professor of Integrated Marketing Communications, Northwestern University

Ashlee Humphreys is a sociologist who examines core topics in consumer behavior and marketing strategy. She studies the role of institutions in markets and the influence of language on both consumer judgments of legitimacy and the broader process of legitimation. She is the author of “Social Media: Enduring Principles” (Oxford UP 2016), and her work has been published in the Journal of Marketing, the Journal of Consumer Research and the Journal of Marketing Research. She serves as an Associate Editor for the Journal of Marketing and the Journal of Consumer Research.

Annie Wilson

Vanguard

Annie Wilson is a Lecturer of Marketing at The Wharton School of the University of Pennsylvania, and a former Senior Behavioral Scientist at Vanguard. Her research focuses on consumer minimalism, resource scarcity, and financial decision-making. Annie received her PhD in marketing from Harvard Business School and her BA in Psychology and English from Georgetown University. Annie is a recent graduate and is looking forward to discussing her experience and providing insight from her recent job search process. 

Kristen Walker

California State University Northridge

Kristen Walker is a Professor of Marketing at California State University Northridge (CSUN). Her research interests merge public policy, technology and marketing to include interactive marketing, social media, retail environments, brand preference, Big Data, music industry administration, and Internet privacy.  Her article, “Surrendering Information Through the Looking Glass: Trust, Transparency and Protection” was awarded the 2018 Thomas Kinnear best paper award from JPPM and recognized by the AMA-EBSCO Responsible Research in Marketing. Highlighting the dangers for youth of surrendering information online, her grant work on privacy and vulnerable populations is funded by NSF and private foundations. She is an Associate Editor for the Journal of Public Policy and Marketing (JPPM), serves on the ERB of the Journal of Consumer Affairs, Journal of Consumer Marketing, and the Journal of Marketing Analytics and recently co-edited the JPPM special issue, “Marketing and Public Policy in a Technology-Integrated Society.” 

Kelly Martin

Colorado State University

Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University. Her research interests involve marketing strategy and ethics, particularly in the areas of customer data privacy, political marketing strategy, and firm approaches to creating consumer well-being. She is coauthor of the book The Intelligent Marketer’s Guide to Data Privacy. Her academic journal articles have been recognized for research impact as recipients of the MSI Robert D. Buzzell Award, the Thomas C. Kinnear/JPPM Award, the AMA/EBSCO Responsible Research in Business Award, and the Davidson/Journal of Retailing Award. She is joint Editor-in-Chief of the Journal of Public Policy & Marketing and serves on the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, and Journal of Retailing. At Colorado State University, she serves as Codirector of the Center for Marketing and Social Impact. 

Kenneth H. Wathne

Professor of Marketing at University of Stavanger Business School

Kenneth H. Wathne is Professor of Marketing at University of Stavanger Business School. He is also Adjunct Professor of Marketing at BI Norwegian Business School. Wathne earned his Ph.D. at the Copenhagen Business School. His research focuses on marketing strategy and interorganizational relationships, and he is a winner of the American Marketing Association’s Louis W. Stern Award, awarded to an outstanding article, published in a widely recognized and highly respected refereed journal, which has made a significant contribution to the literature on marketing and channels of distribution. Wathne is an incoming Area Editor at the International Journal of Research in Marketing, and currently serves on the Editorial Review Board of the Journal of Marketing, Journal of Retailing, Journal of Business-to-Business Marketing, Journal of Personal Selling & Sales Management, and AMS Review.

Eric Mooi

University of Melbourne

Erik Mooi is associate professor of marketing and co-director of the Master of Digital Marketing at the University of Melbourne. His research focuses on marketing strategy and B2B marketing in particular. He has published in the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, and others. He has also authored “A Concise Guide to Market Research” of which over 300,000 copies were sold.

Rajdeep Grewal

Kenan-Flagler Business School at the University of North Carolina, Chapel Hill, NC

Rajdeep Grewal is the Townsend Family Distinguished Professor of Marketing at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill, NC. Currently he serves as the Marketing Area Chairperson. He served as the editor-in-chief for the Journal of Marketing Research from 2016-2020 and a coeditor for the Journal from 2014-2016. His research focuses on empirically modeling strategic marketing issues where he uses analytical, descriptive causal, and structural models. The recent focus of his research is on customer relationship management, consumer search, peer effects, product recalls, sales management, and value management systems. He is a recipient of many research related awards, including the Sheth Foundation/Journal of Marketing Award 2020 for his 2015 article in the Journal of Marketing, and the Louis W. Stern Award in 2012 for his 2004 article in the Journal of Marketing for long-term impact in interorganizational research, among others. He won the Early Career Award for contribution to Marketing Strategy research in 2007, the Vijay Mahajan Award for career contributions to Marketing Strategy in 2016, and IOSIG Lifetime Achievement Award in 2021.

 


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2021 AMA Summer Academic Conference FAQ

What’s the format and timing of the event?

The event will be hosted on the ExOrdo Virtual platform using the Cisco WebEx Webinar Events platform. The event will take place Wednesday, August 4 through Friday, August 6 from 8:00 a.m. to 4:45 p.m. Central. (Need help determining what time that is locally? Use this Time Zone Converter)All sessions are 75 minutes in length.

 You will need to download the Webex Events app to view the live sessions. You can download this ahead of time if you wish.

You must access the live event on a Windows or Macintosh laptop or desktop computer. Otherwise, you will not be able to access the live event.

Do I need to register?

Yes. All presenters and attendees must register to attend. The email you use to register will be the one you use to gain access to the Ex Ordo Virtual platform. After completing registration, you will receive a purchase receipt. We will email you information for accessing this virtual conference closer to the event.

What do I do if I need help?

Ex Ordo will be available by live chat and email during the event. AMA customer service will be available by email or phone.

Will sessions be recorded?

Expert workshops, plenaries and special sessions will be recorded, pending presenter approval.  Individual competitive paper and poster presentation recordings will be available only if authors choose to upload their own recording.

Will there be SIG receptions? 

SIGs will be hosting receptions at the following times:

SERVSIG Reception – Wednesday, August 4 at 5:00 p.m. Central

Relationship Marketing SIG – Thursday, August 5 at 3:30 p.m. Central

Marketing Research SIG Reception – Thursday, August 5 at 5:00 p.m. Central

RAPSIG Reception – Thursday, August 5 at 5:00 p.m. Central

SalesSIG Reception– Friday, August 6 at 3:30 p.m. Central

Entrepreneurial Marketing SIG Reception– Friday, August 6 at 3:30 p.m. Central

 

 

Need Additional Support? Check out these additional help articles. 

Attending an event on a Live Stage

Accessing on demand content (i.e. posters)

Technical Specifications

Common Questions

How to Share on a Live Stage

 

How to Prepare for Competitive Paper Presentation

What is required for participation:

  • Paid registration.
  • Notification of who the presenter is (best completed through the Ex Ordo platform).
  • Uploading of your extended abstract or full paper for the proceedings.

Optional

  • Uploading of your short author bio and/or headshot in Ex Ordo.
  • Uploading any additional information you would like to be made available to attendees.

During the event:

Each competitive paper session will have 4-5 papers and each presenter will have 10-12 minutes to present, followed by 15 minutes of Q&A for all presenters. All presentations and sessions will be presented live. Video and audio clips are not recommended.

How to Prepare for Poster Presentations

 What is required for participation: 

Optional:

  • Uploading of your extended abstract for the proceedings.
  • Uploading of both your 5 minute presentation video or a high-resolution image.
  • Uploading of your short author bio and headshot.

During the Event:

The poster session will be hosted online with no live presentations. You will need to prepare a short video recording of your presentation and/or provide an image to be uploaded to the online platform. You will receive feedback through comments and/or emails.

How to Prepare for Special Session Presentations

What is required for participation: 

  • Paid registration.
  • Notification of who the presenters are (best completed through the Ex Ordo platform).

Optional:

  • Uploading of your extended abstract for the proceedings.
  • Uploading of your short author bio and headshot.
  • Uploading any additional information you would like to be made available to attendees.

During the Event

Each special session is 75 minutes in length. All panelists and presenters are asked to attend and present live. Video and audio clips are not recommended.

 Additional Troubleshooting Articles

 

2021 AMA Summer Academic Conference