The seismic shifts affecting the world — from a pandemic and climate change, to racial injustice and the spread of AI and misinformation — have caused us to reexamine our current marketing practices. Both business and societal challenges put unprecedented demand on marketing to find new ways to move forward. To that end, we seek scholars who are willing to join us in exploring the role of marketing within our new world. Rather than carrying on “business as usual,” we ask marketing scholars to meet the moment and reimagine how our discipline can better understand and contribute to the changing world.
We seek to harness the methodological and theoretical prowess of our community to “Reimagine Marketing.” This conference, taking place during unprecedented times, promises to be like no other. Join us, as researchers both seasoned and novice share the latest thinking on these phenomena at this critical moment, at the 2021 AMA Summer Academic Conference to be held on August 4-6, 2021.
Early Bird (Before 07/02/2021)
- Member: $124
- Non-Member: $274
- Member: $74
- Non-Member: $149
Standard (After 7/02/2021)
- Member: $149
- Non-Member: $299
- Member: $99
- Non-Member: $174
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.
Master Classes & Special Programming
Presented by leading experts, master classes are 75-minute sessions focused on emerging research and teaching techniques and tools.
The AMA will not be providing Academic Placement services as a part of the 2021 summer meeting. The AMA Academic Council Executive Committee has released a statement regarding Academic Placement and the fall 2021 job market. For more information and to read the full statement, please click below.
What to Expect
AMA academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.