Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.
This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.
September 16, 2026 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).
Who Should Attend?
- Social media managers and in-house marketing professionals
- Freelance digital marketers managing Meta ad accounts on behalf of clients
- Small business owners and startup founders who run their own Facebook or Instagram advertising
- Marketing executives and brand managers looking to refresh their Meta ads knowledge after recent platform changes
- Those who have advertised using ‘boosted posts’ or dabbled with Meta Ads, but need updated knowledge and to build confidence using the Ads Manager platform. Perhaps ads just haven’t worked for them in the past.
Key Takeaways
- How to use Advantage+ campaigns and Meta’s AI-driven targeting to simplify ad setup and improve results.
- What’s working in Meta ad creative right now, including how to use AI tools for copy, visuals, and predictive testing to stretch your budget further.
- How to build, schedule, and optimize campaigns using a mix of manual and automated techniques, with practical frameworks for budgeting and A/B testing.
- How to measure performance accurately in a privacy-first world, including setting up Meta’s Conversions API and interpreting results with confidence.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
September 16, 2026 | 10:00AM - 12:00PM Central Time
- What’s new in Meta advertising in 2026 — a landscape overview
- Understanding AI-led targeting: Advantage+ campaigns and automation features
- Trending ad creative: formats, tools, and what’s performing
- Campaign structure, scheduling, and budget optimization
- Measurement in a privacy-first world: Conversions API and reporting frameworks
Alison Battisby
Founder, Avocado SocialWhat’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Social media managers and in-house marketing professionals
- Freelance digital marketers managing Meta ad accounts on behalf of clients
- Small business owners and startup founders who run their own Facebook or Instagram advertising
- Marketing executives and brand managers looking to refresh their Meta ads knowledge after recent platform changes
- Those who have advertised using ‘boosted posts’ or dabbled with Meta Ads, but need updated knowledge and to build confidence using the Ads Manager platform. Perhaps ads just haven’t worked for them in the past.
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.