Where does AI fit in your strategy today? AI is reshaping how marketers plan, create, and measure with new opportunities emerging faster than ever. Join us for this free virtual conference for a clear, practical look at how AI is already transforming marketing workflows, from content creation to campaign optimization. You’ll leave with a grounded understanding of where AI fits into your strategy today and the confidence to start putting it to work.
Who is this virtual conference for?
This virtual event is designed for experienced marketing professionals, decision-makers, and strategic operators responsible for shaping, executing, and optimizing modern marketing strategies in an AI-driven landscape.
Key Takeaways:
- Practical ways marketers are using AI right now to save time and improve results
- Ethical and brand considerations when integrating AI into your workflow
- Real examples of AI-powered content, personalization, and campaign optimization
- How to evaluate and choose the right AI tools for your team
- A framework for building AI into your marketing strategy without losing the human touch
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
The AI Marketing Stack: Where Ethics, Trust, and Performance Meet
AI’s no longer just another tool in the marketer’s toolkit, it runs through every layer of modern marketing, from strategy and creative to media, personalization, customer experience, and measurement. With that integration comes a new set of decisions about data, bias, transparency, automation, accountability, and consumer trust which is often embedded in everyday marketing choices rather than any obvious “ethical” moments.
In this keynote, Nicole Alexander explores where those risks live across the AI marketing stack and why ethical AI needs to become an operating discipline rather than a separate policy or compliance exercise. Through real-world examples and a practical framework, she’ll show marketers how to identify their most consequential risks, ask better questions of AI systems and partners, and build trust into AI deployment and measurement.
Attendees leave with a clearer understanding of how to pursue the speed, creativity, personalization, and performance AI can unlock, while making smarter decisions about where human judgment, transparency, and accountability still matter most.
Nicole M. Alexander
Columbia University Professor, Marketing & Technology | Author of "Ethical AI in Marketing" Former Head of Global Marketing @ Meta | AI Ethics & Leadership Authority
Microsoft
Panel
Your Next AI Advantage Isn’t AI
Why the teams pulling ahead aren’t using better tools. They’re changing how marketing works.
You’re already using AI. So is everyone else. The advantage now isn’t access. It’s what you change because AI exists.
Truth Collective didn’t just add AI to our workflows. We rebuilt how we think, work, create and collaborate. And now we help marketing leaders do the same.
What surprised us most? The better AI gets, the more important human co-creation becomes. Judgment, taste, imagination and ambition aren’t the final approval layer. They’re what can turn AI speed into better work. Fast.
The magic isn’t Human or AI. It’s what becomes possible when they think, challenge and create together.
In this candid session, we’ll challenge the misperception that AI advantage comes from more tools or faster output. We’ll share practical lessons for building better workflows, stronger alignment and a Human × AI operating model that turns AI from something your marketing team uses into a brand and business advantage you can feel.
Bob Bailey
Co-Founder and Managing Partner, Truth Collective
John Roberts
Co-Founder and Managing Partner, Truth Collective
Nicole M. Alexander
Columbia University Professor, Marketing & Technology | Author of "Ethical AI in Marketing" Former Head of Global Marketing @ Meta | AI Ethics & Leadership AuthorityNicole M. Alexander is a marketing and AI ethics leader with 25+ years at the intersection of technology, data, and innovation. A Lecturer at Columbia University, she is the author of Ethical AI in Marketing (Kogan Page, 2025), which introduces her P.A.C.T. Framework for responsible AI. Formerly Global Head of Business Marketing at Meta, she holds a master’s in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, LSE). She serves on the boards of Per Scholas, The Loveland Foundation and Tlanextli Group, PBLLC.
Bob Bailey
Co-Founder and Managing Partner, Truth CollectiveOne part corporate card with a morning routine, one part eighties rock ballad, Bob keeps Truth moving with head and heart. He oversees the business operations from new client acquisition, current client satisfaction, financial health, HR, and long-term planning for the firm. But what really gets him rocking out—helping clients see their business differently and identifying new opportunities for their growth.
John Roberts
Co-Founder and Managing Partner, Truth CollectiveThere are two things John loves to do—ask questions and take a hike. While some might tell him to do the latter after he does the former, for him, this is how he finds balance between feeding his insatiable curiosity and his need for deep reflection. Because somewhere in between is where he uncovers the powerful truths that make us all—brands, clients, and teammates—more human. And nothing makes an impact more than that.
