Marketing is being rewritten in real time, and the question is no longer whether the work is changing but what to do about it. This members-only programming gives you both perspective and conversation.
Part 1: Panel (Noon – 1:00 p.m. CT)
A panel of industry practitioners and academic voices explores where the field is heading and which skills actually hold value, bringing together the view from inside the work and the research shaping the discipline. Drawing on findings from the 2026 AMA State of Marketing Careers Report, the conversation focuses less on restating the change and more on how to navigate it, so you leave with a clearer read on your own path.
Part 2: Peer Braindates (1:00 – 3:00 p.m. CT)
Then the conversation becomes yours. Following the panel, you will move into Braindates, small-group video conversations based on topics posted by you and fellow members in the Braindate Topic Market.
These are not presentations. They are candid, peer-to-peer exchanges between up to 8 marketers working through the same questions, trading real experience, pressure-testing ideas, or thinking through next steps with people who get it. You do not need to be an expert to start one. Come ready to leave with your next move and new connections.
You are welcome at either part, but they work best as a pair: the panel sparks ideas, the Braindates put them to work.
The panel will be recorded and be emailed to registrants and available on this page shortly after the event concludes.
This Programming is Exclusively for AMA Members
Speakers
Molly Soat
Vice President, Professional Development
American Marketing Association (Moderator)
Tiffany Wilburn
Global Marketing Strategy Practice Lead
Overline
To Be Announced
To Be Announced

Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.