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This SIG consists of a group of faculty and Ph.D. students interested in examining marketing issues in retailing and pricing. We seek as goals to communicate and house information of relevance to the field, and to further the field of retailing research and pricing research, as well as teaching in both these areas. Further, we strive to strengthen the community of scholars involved in the field as well as by attracting bright new scholars to it.
For the latest from the Retail and Pricing SIG, check out their website: https://amarapsig.org/
Marketing News
Marketing News