At the Summer AMA Educators’ Conference, we annually celebrate and recognize an individual for his/her Lifetime Achievement. In 2012 we introduced the first Lifetime Achievement Award in Pricing to acknowledge outstanding contributions in the field of pricing over the past 20 years. The first recipient for this award was Dhruv Grewal (Ph.D. Virginia Tech), the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College.
The Retail and Pricing SIG will begin alternating Lifestyle Achievement Awards for research in Retail and Pricing. Lifetime Achievement Awards for scholarly bodies of work in Retail will be awarded in odd years and Lifetime Achievement Awards for scholarly bodies of work in Pricing will be awarded in even years.
Lifetime Achievement Award Winners
2018 – Lifetime Achievement Award for Retailing- Praveen K. Kopalle
2017 – Lifetime Achievement Award for Pricing-
2016 – Lifetime Achievement Award for Retailing-
2015 – Lifetime Achievement Award for Pricing- Kent Monroe
2014 – Emerging Scholar Award for Retailing Research- Sam Hui
2014 – Honorable Mention- Emerging Scholar Award- Stacy Robinson and Nancy Sirianni
2013 – Lifetime Achievement Award for Retailing- Venkatesh Shankar
2012 – Lifetime Achievement Award for Pricing- Dhruv Grewal
2011 – Lifetime Achievement Award for Retailing- Dhruv Grewal
2010 – Lifetime Achievement Award for Retailing- Michael Levy
2009 – Lifetime Achievement Award for Retailing- Bart Weitz