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Marketing and Society SIG

MASSIG members are interested in marketing as it affects and is governed by social, ethical, development, macromarketing, legal, and public policy issues. We seek to foster scholarly research on societal issues, especially among doctoral students and faculty who have recently earned doctorates; to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.

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