Full digital subscription access to the AMA Journals is available to members. Members may access the journals by clicking Login at the top of the page. Nonmembers may visit the individual journal pages (Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, and Journal of International Marketing) to learn more. Not a member? Join today!
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.