Important Reminder: In January 2024, DAA announced their sunset effective May 1, 2024 (see announcement). As part of this transition, AMA has provided each DAA member with a complimentary one-year membership, and we are excited to have you join our community!
AMA is your partner in navigating the complexities of the marketing landscape. We help you stay ahead in this dynamic industry and connect you with a diverse and engaged community of fellow marketers.
For those transitioning from DAA to AMA membership, your membership is now active. You should have received an email to set up your login for AMA.org. If you didn’t get the email, please reach out to us at customersupport@ama.org.
Explore the World of AMA Membership Benefits
Latest Research
Unlimited digital access to the latest marketing research from all five of our industry-leading AMA Academic Journals.
Member-Only Webinars
Gain fresh perspectives on topics such as:
- The Future of AI
- Proving Marketing ROI
- Integrity in Action
- Tapping into Influencers
Toolkits and Playbooks
Our members-only AMA Marketer’s Toolkits include 100+ templates to help you save time and make smarter business decisions.
Local Chapter
Your national membership includes being part of one of our 65+ Professional Chapters across North America.
Member-Only Content
Each month, you’ll get a curation of helpful toolkits, practical training, impactful research and exclusive content.
Best Pricing
Members receive the best pricing on AMA training, certifications and conferences.
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Research Insight
Using Geospatial Data for International Marketing Research
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Research Article
Digital Analytics: Modeling for Insights and New Methods
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Research Article
Effective Implementation of Predictive Sales Analytics
Not yet a member?
Join today to unlock access to these exclusive offerings and more. But even if you’re not a member just yet, fear not! There are still valuable resources waiting for you:
- Training and resources on data and analytics
- Glimpses into the latest marketing insights
- Engaging in discussions on the AMA Marketing / And Podcast, where we explore the unexpected in marketing
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85 Years of Helping You Stay Relevant for Today
We started in 1937 when a group of academics realized the need to understand the emerging marketing discipline better. Today, we lead in a fast-changing field with innovative research and practical learning that helps marketers on all levels enhance their knowledge. We help advance careers by providing the tools, training and certifications to help marketers stand out among their peers. Together, we are building a community dedicated to making our industry stronger and showing that marketing can be a force for good.
Have Questions?
We’re here to help at (800) AMA-1150 or customersupport@ama.org