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  • Welcome to the AMA

    Whether you’re transitioning from the Digital Analytics Association (DAA) or entirely new to AMA, we’re thrilled to have you aboard this exciting journey! 

Important Reminder: In January 2024, DAA announced their sunset effective May 1, 2024 (see announcement). As part of this transition, AMA has provided each DAA member with a complimentary one-year membership, and we are excited to have you join our community!

AMA is your partner in navigating the complexities of the marketing landscape. We help you stay ahead in this dynamic industry and connect you with a diverse and engaged community of fellow marketers.

For those transitioning from DAA to AMA membership, your membership is now active. You should have received an email to set up your login for If you didn’t get the email, please reach out to us at

Explore the World of AMA Membership Benefits

Latest Research

Unlimited digital access to the latest marketing research from all five of our industry-leading AMA Academic Journals.

Member-Only Webinars

Gain fresh perspectives on topics such as:

  • The Future of AI
  • Proving Marketing ROI
  • Integrity in Action
  • Tapping into Influencers

Toolkits and Playbooks

Our members-only AMA Marketer’s Toolkits include 100+ templates to help you save time and make smarter business decisions.

Local Chapter

Your national membership includes being part of one of our 65+ Professional Chapters across North America.

Member-Only Content

Each month, you’ll get a curation of helpful toolkits, practical training, impactful research and exclusive content.

Best Pricing

Members receive the best pricing on AMA training, certifications and conferences.

Not yet a member?

Join today to unlock access to these exclusive offerings and more. But even if you’re not a member just yet, fear not! There are still valuable resources waiting for you:

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85 Years of Helping You Stay Relevant for Today

We started in 1937 when a group of academics realized the need to understand the emerging marketing discipline better. Today, we lead in a fast-changing field with innovative research and practical learning that helps marketers on all levels enhance their knowledge. We help advance careers by providing the tools, training and certifications to help marketers stand out among their peers. Together, we are building a community dedicated to making our industry stronger and showing that marketing can be a force for good. 

three smiling academic AMA members at a recent conference discussing something

Have Questions?

We’re here to help at (800) AMA-1150 or