Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Innovation refers to the creation of a unique new product or idea that has been introduced into the marketplace. Innovators are venturesome and are often thought to be opinion leaders. They are interested in anything new, and are quick to adopt new and innovative products. Here you will find a collection of research insights and marketing news articles regarding innovation.