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Customer Experience

Forget Delight, Customers Just Want Their Expectations Met

Special treatment can provide momentary satisfaction, but research shows the sustainable and more effective way to make customers happy is to simply avoid disappointing them

Using Machine Learning and Natural Language Processing to Measure Consumer Reviews for Product Attribute Insights

Press Release From the Journal of Marketing: Using Machine Learning and Natural Language Processing to Measure Consumer Reviews for Product Attribute Insights

Does Feeling Like You Own Borrowed Money Make You Spend More?

Gain New Insights and Create More Personalized Customer Journeys with your Google Data

October 27, 2021 12:00 PM - 1:00 PM

How to Develop Buyer Personas that Will Actually Aid Your Business

October 13, 2021 12:00 PM - 1:00 PM

Always Moving Forward With Experimentation

September 9, 2021 12:00 PM - 1:00 PM

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