Customer Experience | American Marketing Association

Forget Delight, Customers Just Want Their Expectations Met

Special treatment can provide momentary satisfaction, but research shows the sustainable and more effective way to make customers happy is to simply avoid disappointing them

In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

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Beyond the Hype: How Hybrid Events Drive Growth

5 B2B Marketing Strategies For The Win

Multitouch Attribution in the Customer Purchase Journey

5 Ways to Improve Mobile App Engagement

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Better Segmentation for Better Insights