Customer Experience | American Marketing Association

Forget Delight, Customers Just Want Their Expectations Met

Special treatment can provide momentary satisfaction, but research shows the sustainable and more effective way to make customers happy is to simply avoid disappointing them

Press Release From the Journal of Marketing: When Consumers Trust AI Recommendations—or Resist Them

When Consumers Trust AI Recommendations—or Resist Them

4 Steps to Growth: Plan Your Webinar Strategy from Concept to Launch

3 Pitfalls of an Incomplete Customer Experience Strategy

The Secrets to Structuring Your Total Event Program for 2021

Why Small Businesses Need to Optimize Their MarTech Stack

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