Turn Better UX Into Better Marketing Results
Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.
Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about, and advocate for, the end user at every stage.
No design background required. Just a willingness to look at your marketing results from a new angle.
Part 1: August 20, 2026 | 10:00AM-12:00PM Central Time
Part 2: August 27, 2026 | 10:00AM-12:00PM Central Time
Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).
Two Live Sessions
This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
Part 1: August 20
UX Foundations
Dive deep into the foundational UX knowledge needed to identify what’s holding campaign performance back, allowing you to communicate more effectively with design and product teams, and advocate for changes that directly impact engagement, conversions, and ROI.
Part 2: August 27
UX Design Principles
Moves beyond awareness and into the frameworks, vocabulary, and design thinking skills to actively shape UX decisions driving measurable outcomes. From evaluating design quality to building the business case for accessibility improvements, you will gain the practical tools to connect UX strategy directly to marketing performance.
Who Will Benefit?
This foundational two-part course is designed for professionals who:
- Are responsible for driving digital performance, customer engagement, and conversion outcomes.
- Collaborate with and/or engage in design efforts with outsourced designers or with their own smaller in-house design team.
- Seek to achieve more user and business centric ROI outcomes via design for their products and websites.
Key Takeaways
- Know exactly where UX fits into your digital strategy and where the gaps are costing you performance.
- Make a credible, data-informed case for UX investment, so you can influence design decisions and get stakeholder buy-in.
- Understand the finer details of UX strategy frameworks, audience targeting approaches, and prioritization methods.
- Connect digital experience analysis directly with marketing KPIs.
- Use proven behavioral principles to design and brief experiences that reduce friction, build trust, and convert more of the right users.
- Identify where your organization sits on the UX maturity curve and what to prioritize for the next step.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
August 20, 2026 | 10:00AM - 12:00PM Central Time
Part 1: UX Foundations for Marketers
- Understanding of core UX concepts (UX vs. CX vs. UI) and how they impact marketing performance
- Ability to recognize good vs. poor UX using usability heuristics and accessibility standards (e.g., WCAG)
- Foundational knowledge of user behavior, intent, and decision-making psychology
- Basic familiarity with user journeys, personas, and interaction patterns
- Awareness of inclusive design principles and their role in reaching diverse audiences
August 27, 2026 | 10:00AM - 12:00PM Central Time
Part 2: UX Design Principles
- Ability to apply UX strategy frameworks to marketing challenges
- Skills in audience segmentation, targeting, and aligning experiences to user intent
- Understanding of task flows, information hierarchy, and conversion optimization principles
- Familiarity with analytics, testing methods, and performance measurement (e.g., conversion rates, engagement metrics)
- Working knowledge of accessibility and standards-based design to ensure compliant, inclusive experiences
Abdul Suleiman
Chief Experience Officer, UX 4SightAbdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) consultancy focused on transforming web experiences into intuitive, high-performing, and revenue-generating platforms. Over the past 20 years, he has partnered with more than 40 Fortune 500 organizations—including AT&T, Citi, and Merck—to lead evidence-based UX research and translate insights into measurable business outcomes through user-centered design.
A recognized thought leader in the field, Abdul has delivered keynote presentations for the American Marketing Association, where he has shared advanced UX strategy frameworks with global audiences of marketers and digital leaders. He has also designed and delivered UX training programs that qualify for AMA continuing education credit, bridging the gap between user experience and marketing performance.
In academia, Abdul has served as an Adjunct Professor at DePaul University’s graduate UX program, as well as at ten additional universities. He has delivered specialized UX training for 13 different course titles, teaching and certifying leading organizations such as Chase, Disney, Meta, and Visa—focusing on conversion optimization, user behavior, and data-driven design strategy from a UX framework.
Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor, with a specialization in User Experience and MBA coursework. He earned his BA with honors from Loyola University Chicago.
What’s Included?
2 Days (4 hours) of in-depth training relating to UX fundamentals and design principles.
Will the sessions be recorded?
Yes, we will send information regarding the recording and resources within one business day of the event to all registrants! Access will be available for three months.
Who Should Attend?
This course is designed for professionals who:
- Are responsible for driving digital performance, customer engagement, and conversion outcomes.
- Collaborate with and/or engage in design efforts with outsourced designers or with their own smaller in-house design team.
- Seek to achieve more user and business centric ROI outcomes via design for their products and websites.
Examples of Past Registrants Include (but is not limited to):
- Digital Marketing Managers & Directors
- Performance / Growth Marketers
- Product Marketing Managers
- Brand & Content Strategists
- UX / UI Designers looking to strengthen marketing alignment
- Product Managers and Product Owners
- E-commerce Managers
- Marketing Analysts & Conversion Rate Optimization (CRO) Specialists
- Customer Experience (CX) Professionals
- Marketing Consultants and Agency Professionals
Will this bootcamp prepare me for the Digital Marketing certification program?
The UX Foundations for Marketers Bootcamp is not a direct preparation pathway for the AMA Digital Marketing PCM certification. However, the bootcamp will grow your skills in specific content areas that may make you more confident in enrolling in a Certification program.