Customer Experience

Reclaiming Opt-Outs and Unsubscribes

When Salespeople Advocate for Sellers and Customers

Press Release from the Journal of Marketing: When Salespeople Advocate for Sellers and Customers

Call for Papers | Journal of International Marketing: Customer Engagement in International Markets

Enhancing Marketing Decision Making With Automated Research

Press Release From the Journal of Marketing: When Consumers Trust AI Recommendations—or Resist Them