Customer Experience

Press Release

Press Release From the Journal of Marketing: Selling a Juicy Burger with a Mouthwatering Photo on Instagram? The Effect of Induced Positive Consumption Simulations on Purchases
Article

Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Article

Call for Submissions | Journal of Marketing Virtual Symposium: Marketing Impact with Research-Driven Apps
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Article

Friction Free: Streamlining the Customer Journey
Article

The Secret to Maximizing the Benefits of Self-Design: Provide Social Feedback During the Process to Reduce Rates of Abandonment
Press Release

Press Release from the Journal of Marketing: The Secret to Maximizing the Benefits of Self-Design: Provide Social Feedback During the Process to Reduce Rates of Abandonment

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