We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Notice: We are experiencing a technical issue with member pricing. If you are a member and want to make a purchase, please contact CustomerSupport@AMA.org
Business-to-business (B2B) advertising is an area of advertising for products, services, resources, materials, and supplies purchased and used by businesses.
Here you will find the American Marketing Association’s archive of articles regarding B2B or Business-to-business advertising.
Article