Improved customer retention is a sure way to increase profits. Yet, the customer experience of B2B customers has not kept pace with the experience offered by B2C companies. The “B2B Journey Mapping Playbook” from Standing Partnership will help you determine where your customer experience falls short so you can prioritize areas of improvement to increase retention. It covers:
- How to choose and develop the right journey map for your organization.
- The key components of the journey map to help you determine if your customers’ expectations are met as they navigate through your company’s offerings and where problems happen.
- How to derive insights from the journey map to improve customer experience.