Business-to-Business (B2B)

Business-to-business (B2B) advertising is an area of advertising for products, services, resources, materials, and supplies purchased and used by businesses. This area includes:

1. industrial advertising, which involves goods, services, resources, and supplies used in the production of other goods and services
2. trade advertising, which is directed to wholesalers and retailers who buy the advertised product for resale to consumers
3. professional advertising, which is directed to members of various professions who might use or recommend the advertised product
4. agricultural advertising, which is directed to farmers as business customers of various products and services

Here you will find the American Marketing Association’s archive of articles regarding B2B or Business-to-business advertising.