The First Step to a Successful ABM Program is Activation
Understanding the unique characteristics and challenges of business-to-business (B2B) marketing is crucial for developing effective account-based marketing strategies. This involves recognizing what causes Account-Based Marketing (ABM) programs to fail and how to combat each of those areas.
This session will dive into the key components of data, distribution, destination and direction to developing a successful activation playbook that will kickstart and maintain a successful ABM program.
July 24, 2024 | 10:00 a.m. – Noon CT
Key Takeaways
- Understand what ABM is and who it is for
- Identify why ABM programs fail and how to avoid the pitfalls
- Identify the role of Activation Plays in ABM programs
- Explore how to build an Activation Play
Who Should Attend?
- B2B Companies with dedicated sales and product-market alignment
- $50K+ Annual Contract Value (or Revenue)
- 90+ Day Sales Cycle
- Significant Expansion Motion
- Clear Market Focus for Target Accounts
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Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Mason Cosby
Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $6.5M in the past 3 years, driving a 18X ROI.
If you are looking for no-nonsense practical marketing execution that drives revenue, Mason Cosby can provide guidance on practical low-tech ways for growth.
Who Should Attend?
This session is for:
- B2B Companies with dedicated sales and product-market fit
- $50K+ Annual Contract Value (or Revenue)
- 90+ Day Sales Cycle
- Significant Expansion Motion
- Clear Market Focus for Target Accounts
Pre-Requisites (What should someone already know? What is not going to be covered?)
Understanding of what B2B is and has a basic understanding of marketing strategy
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months