Established in 1937, the American Marketing Association (AMA) has consistently upheld a dedication to advancing excellence in marketing. In 1981, this commitment led to the creation of Alpha Mu Alpha, the national marketing honorary for eligible undergraduate, graduate and doctoral marketing students, along with marketing faculty.
Alpha Mu Alpha recognizes outstanding scholastic achievement on a highly competitive basis. This recognition program was meticulously designed by a selected advisory committee of marketing educators backed by the AMA.
Alpha Mu Alpha Membership
Membership status in Alpha Mu Alpha is open to individuals who attend a college or university with a recognized AMA collegiate chapter and/or those enrolled in an accredited institution. Eligible marketing students, meeting the required academic standards, are nominated by the respective faculty advisor during the semester of their graduation.
Eligibility
Individuals meeting one of the requirements below are eligible for nomination by their AMA faculty advisor (or a tenured marketing faculty for those universities without an AMA collegiate chapter). Acceptance will include an honorary personalized certificate, pin and cord.
All marketing students holding a minimum overall G.P.A. of 3.25.
For institutions that do not have a marketing major, students with a GPA of 3.25 demonstrating excellence in their marketing-related filed can be nominated.
All students in the top 20% GPA of all students in a master’s level program and concentrating in marketing. A concentration is considered a minimum of two graduate marketing courses beyond the core graduate course in marketing.
All doctoral students majoring in marketing who have completed their course work and passed their comprehensive examination.
A member of the instructional, research, or administrative staff of the school, holding full-time appointment in marketing, may be inducted upon the attainment of tenure at that school. For those faculty/institutions where tenure is not applicable, the individual must have completed six years of such work at the institution.
Nominees cannot self-nominate themselves for Alpha Mu Alpha, and will be rejected.
Alpha Mu Alpha Nomination Submission Process & Timeline
As you contemplate your Alpha Mu Alpha nominations for either the Fall or Spring semester, ensure timely planning to guarantee that your nominees receive their official materials (personalized certificate, pin, and cord) in time for the graduation or luncheon ceremony celebration.
Faculty advisors or school administrators can set their Alpha Mu Alpha submission deadline to ensure the timely arrival of physical materials for the celebration. To determine the submission date, start with the graduation or luncheon ceremony date, then work backward 4-5 weeks to establish the deadline. All nominations, along with payments, must be received by the AMA to initiate the Alpha Mu Alpha nomination process and dispatch the materials promptly.
Important Note: AMA will no longer offer Alpha Mu Alpha “Rush Processing or Rush Shipping” on orders. Please ensure that you place your Alpha Mu Alpha nominations with enough processing time (estimate 4-5 weeks before the celebration date) to ensure materials arrive on time.
International Shipping (outside the USA): Due to Customs/Port Clearance, International Shipping is not guaranteed to arrive within the 4-5 week shipping estimate listed above. Please plan accordingly and anticipate longer delivery timelines.
The nomination deadline for Spring 2025 was April 13, 2025. We are still accepting nominations, however, please note that materials may not arrive in time for graduation ceremonies.