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  • UX Design for Digital Marketers

    Immerse yourself in UX design best practices to actively engage in meaningful conversations.

    Beginner | 2 Hours | 12 Modules

    $79 for non-members | $49 for members

Skills You’ll Gain

UX Theory User Psychology Website Design

What You’ll Learn

  • Learn to recognize good and bad UX designs better and how they affect your marketing objectives.
  • Learn to appreciate how to harness user psychology to affect your marketing performance.
  • Recognize the value different levels of design contribute to your marketing effectiveness.

You will gain access to this course for 90 days from purchase date.

UX Design for Digital Marketers

Non-Member

$79.00

Member

$49.00

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

This online course will teach you how UX design principles can be leveraged to enhance the effectiveness of marketing-related products and websites. You’ll gain valuable insights and skills to proactively participate in UX design processes, dive into good and bad design, and learn best practices that facilitate engagement.

Skill Level: Beginner

12 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Look at several different examples to understand the elements of what makes a design good or bad.

Consider your user’s expectations by exploring mental models and understanding how experiences should function.

Focus on the standards of practice that have been defined over the years, and access a heuristic evaluation to apply to your own designs

Before jumping into the design, learn how to start with the blueprints of information architecture.

Begin to think through how users will navigate your experience and how that should impact the design.

Learn how start visualizing your design by creating wireframes

Consider how interaction plays into your design and practice with a prototyping activity.

Learn about the characteristics of good visual design which will impact the aesthetics of your design.

Learn about some of the web standards related to style guides and pattern libraries established by the World Wide Web Consortium.

Gain an understanding of the various laws and factors about accessibility that you should factor into your designs

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Abdul Suleiman

Abdul Suleiman

Chief Experience Officer of UX 4Sight

Abdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency specializing in making websites and software applications more intuitive, engaging and profitable. For the last 20 years, he has helped over 40 Fortune 500 companies, including AT&T, Citi and Merck, strategically gather, analyze and apply evidence-based user research to make informed user-centered design decisions.

As an Adjunct Professor, Abdul has taught in DePaul University’s graduate UX programs and for ten other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

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