This online course will teach you how UX design principles can be leveraged to enhance the effectiveness of marketing-related products and websites. You’ll gain valuable insights and skills to proactively participate in UX design processes, dive into good and bad design, and learn best practices that facilitate engagement.
Skill Level: Beginner
- Learn to better recognize good and bad UX designs and how they affect your marketing objectives.
- Learn to appreciate how to harness user psychology to affect your marketing performance.
- Recognize the value different levels of design contribute to your marketing effectiveness.
AMA Members Get Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Chief Experience Officer of UX 4Sight
Abdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency specializing in making websites and software applications more intuitive, engaging and profitable. For the last 20 years, he has helped over 40 Fortune 500 companies, including AT&T, Citi and Merck, strategically gather, analyze and apply evidence-based user research to make informed user-centered design decisions.
As an Adjunct Professor, Abdul has taught in DePaul University’s graduate UX programs and for ten other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.