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Course Overview

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course introduces mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course will teach you how to leverage mobile devices’ unique benefits to drive profitable customer action.

Skill Level: Beginner

Key Takeaways

  • Define mobile marketing and explain its benefits
  • Learn about the key policies, guidelines, and/or organizations in the mobile marketing industry
  • Identify various methods for locating mobile users
  • Distinguish mobile-dedicated websites from responsive design websites
  • Consider how to choose the right mix of mobile marketing channels
  • Define key metric categories and explain the use of channel-specific metrics

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Pricing

$79

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This course is hosted by our approved learning partner, MindEdge. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.

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