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  • Navigating Google Analytics 4 (GA4)

    Navigate the learning curve of GA4 and discover the answers to commonly asked questions.

    Intermediate | 2 Hours | 19 Modules

    $79 or $49 for members

Skills You’ll Gain

Google Analytics 4 Website Analytics Data Insights

What You’ll Learn

  • Understand what is changing in Google Analytics 4.
  • Learn best practices for preparing for the switch to Google Analytics 4.
  • Learn how to properly set up your instance of GA4.
  • Identify how to migrate audience segments and goals (conversions) to GA4.
  • Learn how to navigate the GA4 interface.

You'll get instant access to this on-demand training lasting one year from your purchase date.

Navigating Google Analytics 4 On-Demand Training





Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Google is transitioning marketers from Google Analytics Universal Analytics (UA) to Google Analytics 4 (GA4). This isn’t just another platform update and it has potential workflow risks if you’re not expecting what’s coming.

So what do marketers need to know for a smooth transition? This course will teach you how to diligently migrate to the new property, save and store your historical data, navigate the new instance and have a general understanding of the data changes. There is a learning curve with GA4—we’re here to help you adapt and stay on track.

Skill Level: Intermediate

19 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Set the stage with a baseline understanding of what Google Analytics 4 is and why Google is making the change.

Gain some context for the change by looking at the evolution of Google’s analytics products.

Look at the differences between UA and GA4 to understand the new features and benefits.

Understand what terminology has changed as well as new terms and options that are available in GA4.

Get started by preparing your data for migration.

Follow the steps to ensure you don’t lose any data before sunsetting UA for your organization.

Walk through the process for setting up a GA4 account if you have not already.

Take notes on what types of data can be transferred between UA and GA4 and what can’t.

Walk through a demo of GA4 to see the platform and learn how to navigate it.

Learn about conversion tracking to understand how to follow what happens after your customers engage with your content.

Learn how to go beyond standard reporting to gain deeper insights into your data and customer behavior.

Learn how to set up custom metrics to track what is important to your organization.

Learn how to take advantage of machine learning capabilities to identify key insights and trends in your data.

Learn how to set up data streams to see a comprehensive view of data coming in from multiple sources.

Learn how to track user behavior based on specific characteristics important to your organization.

Break down some of the common challenges users face with GA4 and how to avoid or overcome them.

Listen to a live recording of Q&A with the instructor regarding GA4.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Chris Coomer

Chris Coomer

Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)

Chris is Vice President of Data Analytics and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida, and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

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