Course Overview
Google is transitioning marketers from Google Analytics Universal Analytics (UA) to Google Analytics 4 (GA4). This isn’t just another platform update and it has potential workflow risks if you’re not expecting what’s coming.
So what do marketers need to know for a smooth transition? This course will teach you how to diligently migrate to the new property, save and store your historical data, navigate the new instance and have a general understanding of the data changes. There is a learning curve with GA4—we’re here to help you adapt and stay on track.
Skill Level: Intermediate
Key Takeaways
- Understand what is changing in Google Analytics 4.
- Learn best practices for preparing for the switch to Google Analytics 4.
- Learn how to properly set up your instance of GA4.
- Identify how to migrate audience segments and goals (conversions) to GA4.
- Learn how to navigate the GA4 interface.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Chris Coomer
Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)
Chris is Vice President of Data Analytics and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida, and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.