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Course Overview

Learn from Inc. Magazine’s prize-winning editorial content about the basic concepts of digital marketing, including targeting, value proposition, channel management, SEO and marketing automation. The course focuses on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts.

Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes six issues a year.

Skill Level: Beginner

Key Takeaways

  • Learn how to integrate email into your content marketing efforts
  • Devise a strategy for using marketing automation to scale your marketing operation
  • Set up a system to manage your marketing channels
  • Decide which social media channels are appropriate for your brand
  • Learn how to integrate mobile into your content marketing efforts
  • Explain the importance of optimizing your website for SEO
  • Describe the role of public relations in your overall marketing strategy
  • Decide which digital platforms will be the most effective for your paid advertising efforts

“I loved this course. I will be implementing what I learned into my new Marketing role!”

– Monica Cordova

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Learning Format

This self-paced course features a mobile-friendly mix of real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. You’ll also have access to a subject matter expert in case you have questions along the way.

Pricing

$79

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This course is hosted by our approved learning partner, MindEdge. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.

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