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  • Modern Marketing: Strategy and Execution

    Dive into digital marketing for entrepreneurs and small-business people with real-world, prize-winning editorial content and strategies from Inc. Magazine.

    Beginner | 3 Hours | 25 Modules

    $99 for non-members | $79 for members

Course Overview

Learn from Inc. Magazine’s prize-winning editorial content about the basic concepts of digital marketing, including targeting, value proposition, channel management, SEO and marketing automation. The course focuses on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts.

Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes six issues a year.

Skill Level: Beginner

What You’ll Learn

  • Learn how to integrate email into your content marketing efforts
  • Devise a strategy for using marketing automation to scale your marketing operation
  • Set up a system to manage your marketing channels
  • Decide which social media channels are appropriate for your brand
  • Learn how to integrate mobile into your content marketing efforts
  • Explain the importance of optimizing your website for SEO
  • Describe the role of public relations in your overall marketing strategy
  • Decide which digital platforms will be the most effective for your paid advertising efforts

Modern Marketing: Strategy & Execution





Learning Format

This self-paced course features a mobile-friendly mix of real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Marketing Strategy Website Optimization Segmentation Mobile Marketing Advertising

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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