Learn from Inc. Magazine’s prize-winning editorial content about the basic concepts of digital marketing, including targeting, value proposition, channel management, SEO and marketing automation. The course focuses on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts.
Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes six issues a year.
Skill Level: Beginner
- Learn how to integrate email into your content marketing efforts
- Devise a strategy for using marketing automation to scale your marketing operation
- Set up a system to manage your marketing channels
- Decide which social media channels are appropriate for your brand
- Learn how to integrate mobile into your content marketing efforts
- Explain the importance of optimizing your website for SEO
- Describe the role of public relations in your overall marketing strategy
- Decide which digital platforms will be the most effective for your paid advertising efforts
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
This self-paced course features a mobile-friendly mix of real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. You’ll also have access to a subject matter expert in case you have questions along the way.
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This course is hosted by our approved learning partner, MindEdge. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.
3 hours | 23 Modules | Intermediate
Conversion Rate Optimization
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.
19 HOURS | 3 Courses | Certificate
Certificate in Agile Project Management
Originally devised for software development projects, companies and individuals have adopted the concepts and methodologies of Agile—an iterative project management approach that has resulted in a distinct advantage in today’s launch atmosphere. This online certificate program introduces the fundamental methodologies, practices and key concepts of Agile to ensure you have the basic foundation needed to be a competent Agile practitioner.