Course Overview

Learn from Inc. Magazine’s prize-winning editorial content about the basic concepts of digital marketing, including targeting, value proposition, channel management, SEO and marketing automation. The course focuses on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts.

Included with your course is a six-month complimentary subscription to Inc. Magazine. Your subscription will start with the current issue. Inc. Magazine publishes six issues a year.

Skill Level: Beginner

What You’ll Learn

• Learn how to integrate email into your content marketing efforts
• Devise a strategy for using marketing automation to scale your marketing operation
• Set up a system to manage your marketing channels
• Decide which social media channels are appropriate for your brand
• Learn how to integrate mobile into your content marketing efforts
• Explain the importance of optimizing your website for SEO
• Describe the role of public relations in your overall marketing strategy
• Decide which digital platforms will be the most effective for your paid advertising efforts

Learning Format

This self-paced course features a mobile-friendly mix of real-world examples, how-to lists and advice, interactive games, and review questions to ensure mastery of the material. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Marketing Strategy Website Optimization Segmentation Mobile Marketing Advertising