Course Overview
Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, how to establish a niche brand voice from a visual and verbal perspective, and what you need to share a brand in a super powerful way. With practice and a dash of curiosity, this course will reveal what’s needed to bring a brand to life using this formula: Brand Commitment + Brand Voice + Design + Implementation = Brand Strategy.
Skill Level: Beginner
Key Takeaways
- Discuss the meaning and differences of several branding terms.
- Learn the four different stages of a brand strategy roadmap.
- Gain tips on creating personal brand touchpoints.
- Explore multiple case studies to understand best practices for creating a brand strategy.
Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Lisa Guillot
Be Bright Lisa Coaching
Lisa Guillot is a professionally certified (PCC) transformational leadership coach through the International Coaching Federation. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation. Her branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries.