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Course Overview

Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, how to establish a niche brand voice from a visual and verbal perspective, and what you need to share a brand in a super powerful way. With practice and a dash of curiosity, this course will reveal what’s needed to bring a brand to life using this formula: Brand Commitment + Brand Voice + Design + Implementation = Brand Strategy.

Skill Level: Beginner

Key Takeaways

  • Discuss the meaning and differences of several branding terms.
  • Learn the four different stages of a brand strategy roadmap.
  • Gain tips on creating personal brand touchpoints.
  • Explore multiple case studies to understand best practices for creating a brand strategy.

You'll get instant access to this on-demand training lasting one year from your purchase date.

Brand Strategy 101 On-Demand Training

Your Price




Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Meet Your Instructor

Lisa Guillot

Be Bright Lisa Coaching

Lisa Guillot is a professionally certified (PCC) transformational leadership coach through the International Coaching Federation. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation. Her branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries.