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Category: Marketing Strategy

Mahajan Award

The AMA's Marketing Strategy SIG invites nominations for its 2022 Mahajan Award for Lifetime Contributions to the Field of Marketing Strategy Research; Deadline 15 Apr 2022

awards

Varadarajan Award

The AMA's Marketing Strategy SIG invites nominations for its 2022 Varadarajan Award for Early Career Contributions to Marketing Strategy Research; Deadline 15 Apr 2022

awards

Strategy Consortium

2022 Marketing Strategy Doctoral Consortium, Texas A&M University, 27-29 Jun 2022; Deadline 1 Mar

events

Financial Value Brands

The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms

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