INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/41262/volumes-and-issues/29-6

Brand management and sustainability: exploring potential for the transformative power of brands
—Urša Golob, Mario Burghausen, Joachim Kernstock, Mark A. P. Davies [Google Scholar]

Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
—Andreas Hesse, Karolin Bündgen, Saskia Claren, Sarah Frank [Google Scholar]

Understanding worldview beliefs to allay skepticism toward CSR advertising
—Robert G. Magee [Google Scholar]

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes
—Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar [Google Scholar]

Luxurious and responsible? Consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
—Marlene Vock [Google Scholar]

The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand
—Heidi Hansen, Astrid Jensen, Cindie Maagaard [Google Scholar]

Do well, do good, and know your audience: the double-edged sword of values-based CSR communication
—Edwin Love, Tejvir Sekhon, Tara Ceranic Salinas [Google Scholar]