J Strat Mar

Introduction

Journal of Strategic Marketing, 30(6)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere
Christian Felzensztein, Dave Crick, Maria Alejandra Gonzalez-Perez, Tanya Jurado & Maria Soledad Etchebarne Lopez [Publisher] [Google Scholar]

Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?
James M. Crick [Publisher] [Google Scholar]

A rising tide lifts all boats: the role of share and category changes in managing organic sales growth
Arry Tanusondjaja, Charles Graham, Steven Dunn, Magda Nenycz-Thiel & Bruce McColl [Publisher] [Google Scholar]

A Western franchise in Shanghai, China: a late entrant’s success
Robin E Roberts, Lorelle Frazer & Park Thaichon [Publisher] [Google Scholar]