INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/40547/volumes-and-issues/9-3

Perspectives

Dipak Jain on Marketing
—Dipak Chand Jain, Lingling Zhang [Google Scholar]

Reflections

Authentically Cornell: the Evolution of Marketing at Cornell
—Manoj Thomas, Helen Chun, Sachin Gupta, Jura Liaukonyte, Suzanne Shu, Kaitlin Woolley [Google Scholar]

Research Articles

Strategic Delegation with Differentiated Products
—Dinah A. Cohen-Vernik, Li Yang, Amit Pazgal [Google Scholar]

Business Expansion Through Acquisition
—David Soberman [Google Scholar]