Archive
Category: Marketing Strategy
Strategic Marketing
John Ford calls for cases for shorter, end-of-chapter cases for Strategic Marketing
revisitsThe Customer Value Blog
Art Weinstein invites you to contribute or to just use blog posts for teaching
resourcesCrisis Management Meta-Analysis
Martin Esiend, Petar Gidakovic and Vesna Zabkar seek studies on crisis management
dialogJAMS Coronavirus Update
A message to the community from the Journal of the Academy of Marketing Science
journals