Psychometrics for Beginners
On demand course by Christian Geiser; Early bird deadline 8 May
resourcesOn demand course by Christian Geiser; Early bird deadline 8 May
resourcesAn educational game that simulates the tradeoffs involved in bringing a product to market, product positioning, channels, and more
resourcesHow I Wrote This and more from the Journal of Marketing Research
resourcesMessage from the chair, Summer AMA recap, Winter AMA sneak peek, lots more
resourcesAn asynchronous, online, self-paced course with six sessions
resources