Archive
Type: Resources
Psychometrics for Beginners
On demand course by Christian Geiser; Early bird deadline 8 May
resourcesThe CMO Game
An educational game that simulates the tradeoffs involved in bringing a product to market, product positioning, channels, and more
resourcesJMR Updates – January 2026
How I Wrote This and more from the Journal of Marketing Research
resourcesDocSIG Fall 2025 Newsletter
Message from the chair, Summer AMA recap, Winter AMA sneak peek, lots more
resources