INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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Scoping and aligning CRM strategy in higher education institutions: practical steps
—Basel Khashab, Stephen Gulliver & Rami M. Ayoubi [Publisher] [Google Scholar]

The potential of marketing communications to protect social workers in times of crisis
—Simon Pervan, Daniel Rayne & Liliana Bove [Publisher] [Google Scholar]

Freemium marketing: use of demand-side research in market segmentation strategy
—Donald Sciglimpaglia & Feraidoon Raafat [Publisher] [Google Scholar]

Houdini’s magical marketing strategies
—Art Weinstein [Publisher] [Google Scholar]

Leave some for me! The role of marketing in influencing responsible consumption during times of crisis
—Sidney Anderson & Jeffrey Anderson [Publisher] [Google Scholar]