Journal of Marketing News, November 2022

Introduction

JM Articles in the News, Research-Driven Apps, and More

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari (Hari) Sridhar

JM Virtual Workshop on Research-Driven Apps

Journal of Marketing hosted an online workshop titled “Marketing Impact with Research-Driven Apps” recently. We were pleased to see more than 80 registrants and are pleased to share the saved videos from the workshop.

Demo 1: Advertising Elasticity App presented by Brad Shapiro and moderated by Pradeep Chintagunta

Demo 2: Dichotomizer App presented by Rik Pieters and moderated by Detelina Marinova

Demo 3: Writing Clarity Calculator App presented by Nooshin Warren and moderated by Hari Sridhar

Demo 4: Market Share Visualization App presented by Kunpeng Zhang and moderated by Rajdeep Grewal

The workshop will also be followed by two app tutorial videos that will be posted on the JM website.

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Call for Manuscripts: New Paradigms for a New World: Marketing Scholarship in an Age of Disruption, Special Issue of the Journal of Marketing. Submission Deadline: January 1-June 30, 2023.

Marketing is likely to be on the cusp of such a transformation, prompted by three sources of disruption: pandemic- and humanitarian crisis–driven acceleration and adaptation, technological hyperconnectivity, and societal fragmentation.

In this special issue, we challenge marketing scholars to reexamine, question, and, in some cases, even discard current paradigms and identify new ones that can help shed light on the new realities with which marketers are faced.  Manuscripts will be judged by their ability to (1) offer a scholarly description of an important new-world phenomenon, (2) provide an accurate summary of the existing paradigm, and (3) offer a research-based case for paradigm augmentation or replacement.

  • Review the call for papers, including relevant topics, types of papers, and editorial review process.
  • Consider some initial questions that could serve as guiding exemplars.
  • Watch the space as Journal of Marketing will announce a Winter AMA event supporting this issue

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 Recently Accepted Papers Forthcoming in the Journal of Marketing: Visit for a full list

Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps
Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, Eric J. Johnson

Information Disclosure in the Era of Voice Technology
Johann Melzner, Andrea Bonezzi, Tom Meyvis

Secondary Selling: Beyond the Salesperson-Customer Dyad
Molly R. Burchett, Brian Murtha, Ajay K. Kohli

When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
Alessandro Biraglia, Christoph Fuchs, Elisa Maira, Stefano Puntoni

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
Zixia Cao, Reo Song, Alina Sorescu, Ansley Chua

Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis
Ayan Ghosh Dastidar, Sarang Sunder, Denish Shah

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry
Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang, Shijie Lu

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S. U. Kim, Joseph W. Alba

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Journal of Marketing Articles in the News 

CBS News, “Why booking travel on your phone is a bad idea” (draws on this article by Evert De Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel)

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