Skip to Content Skip to Footer
Journal of Marketing-AMA Research Development Workshop: Developing and Publishing Research about Real-World Marketing Questions

Journal of Marketing-AMA Research Development Workshop: Developing and Publishing Research about Real-World Marketing Questions

Journal of Marketing Research Workshops

This workshop will offer knowledge and skills to advanced Ph.D. students and junior faculty interested in publishing research on important real-world marketing questions and problems. The 1.5 day event, held in conjunction with the 2020 AMA Winter Academic Conference, will involve plenary speakers followed by workshop-style activities in which participants will have an opportunity to practice developing and pitching their research ideas to editorial teams and other participants. 

The Journal of Marketing develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. This Workshop supports JM’s mission in important ways.

If you are an advanced Ph.D. student, a junior faculty, or more advanced faculty looking for new insights and approaches, please apply for participation by submitting your current CV via the file submission below by November 30, 2019. Questions should be directed to Michael Haenlein, Professor of Marketing at ESCP Europe, haenlein@escpeurope.eu, who will review all applications.

CV Submission

Preference will be given to junior scholars in case of space constraints. A group of senior scholars associated with the Journal of Marketing will also be recruited to serve as workshop facilitators. If you are interested in supporting this event, apply in the same manner and denote this interest in your application.

Dates: February 13-14, 2020 (prior to the Winter AMA Conference)

Participation Fee: $99

2020 AMA Winter Academic Conference, San Diego, CA, USA

Learn more about the Journal of Marketing‘s research development workshops and other initiatives at http://www.ama.org/jm.