Skip to Content Skip to Footer

2020 AMA Winter Academic Conference

San Diego, CA

Consumers and Firms in a Global World

AMA academic events are built to surround you with peers who understand your research challenges and provide access to top thought leaders who can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we have you covered with events ready to help you advance your career.


Early-Bird (before 01/14/20)Standard Price
Academic Professional (AMA Member)$555$655
Academic Professional$855$955
Doctoral Student (AMA Member)$355$455
Doctoral Student $555$655

If you need to purchase or renew your professional membership to receive member pricing, click here. If you’re a doctoral student, start here.


See which papers have been accepted for this year’s event.

Travel Information

We’re hosting the 2020 AMA Winter Academic Conference at the new InterContinental San Diego hotel.

Conference Co-Chairs

Bryan Lukas

University of Manchester

O.C. Ferrell

Auburn University

A Glimpse of What to Expect

AMA Event Policies and Commitment to Conference Safety

Event Location

InterContinental San Diego

901 Bayfront Court
San Diego, CA 92101
(619) 501-9400



We’ve secured an AMA room block at a special rate of $249.00 per night for single/double occupancy (excluding taxes and applicable fees which are currently 12.75% but are subject to change). Additional guests can be added for $20.00 per person, per night.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. You can reserve your room online or by calling (800) 439-4745 (be sure to reference the AMA Winter Academic Conference). Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.

The reservation cut-off date is January 15, 2020.

The hotel daily amenity fee is waived for conference attendees and includes wireless internet access, gym and pool access, use of the business center and domestic phone calls.

> Reserve your room here.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.


Area Attractions, Events and Tourism

Please visit the San Diego Tourism Authority for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.



Premier Sponsor

Gold Sponsor



Reception & Lunch Sponsors






Resource Table


These sessions are co-located with the 2020 AMA Winter Academic Conference. You can add them to your conference registration during checkout.


6th Annual Organizational Frontlines Research Symposium


Organizational Frontlines Research (OFR) is the study of interactions and interfaces at the point-of-contact between an organization and its customers that promote, facilitate, or enable value creation and exchange. Technological advances at the intersection of frontline interactions and interfaces are disrupting how organizations connect with their customers. The purpose of this symposium is to foster theoretical and empirical research in this emergent area.  This event will take place over 1.5 days on Thursday, February 13 and the morning of Friday, February 14.

Price: $199


2020 AMA-GAMMA Joint Symposium


Scholars of marketing from Asia and other parts of the world will discuss trends in marketing to generate new insights that can advance the theory and practice of marketing in the global world.

Insights upon trends in specific areas related to marketing will be presented by authorities in those areas with Asian perspectives. This joint symposium will provide a platform to create joint research projects upon trendy topics for scholars from Asia and other parts of the world.  This event will be a morning half day occurring before Winter AMA on Friday, February 14.

Price: Free


Journal of Marketing-AMA Research Development Workshop

The 1.5 day event, held in conjunction with the 2020 AMA Winter Academic Conference, will involve plenary speakers (JM Editors, Associate Editors, and ERB members, including Christine Moorman, Page Moreau, Ajay Kohli, Markus Giesler, Raji Srinivasan, Hari Sridhar, and Ashlee Humphreys) followed by workshop-style activities in which participants will have an opportunity to practice developing and pitching their research ideas to editorial teams and other participants.

An application and acceptance of CV is required to register for the JM Research Development Workshop, which will take place over 1.5 days on Thursday, February 13 and the morning of Friday, February 14.


2020 AMA Winter Academic Conference