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JM Research Development Workshops

JM Research Development Workshops

Journal of Marketing editors host workshops at universities around the world to further JM’s mission to develop research about real-world marketing questions. They collaborate with universities that provide financial, intellectual, and logistical support for the workshops.  Contact Christine Moorman if your university would like to sponsor a workshop.

Upcoming Workshops

Completed Workshops:


Enjoy photos from the April 2019 events in China

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