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JM Research Development Workshops

Journal of Marketing Research Development Workshops

Journal of Marketing editors host workshops at universities around the world to further JM’s mission to develop research about real-world marketing questions. They collaborate with universities that provide financial, intellectual, and logistical support for the workshops. Contact Christine Moorman if your university would like to sponsor a workshop.

Hong Kong Polyte​​chnic University (Hong Kong): April 3-4, 2019

Tsinghua University​ (Beijing, China): April 6-7, 2019

Enjoy photos from the April 2019 events in China

• Indian School of Business (Hyderabad, India): January 11-12, 2020 (view the program here)

Check out this slideshow from the January, 2020 JM-ISB Research Development Workshop at the Indian School of Business in Hyderabad.

• University of New South Wales (Sydney, Australia):  February 1, 2019

• University of Hamburg (Hamburg, Germany): June 10, 2018

Alliance Manchester Business School (Manchester, UK): September 12-13, 2019 (view the program here)

Moderators from the Journal of Marketing-Alliance Manchester Business School workshop

AMA Winter Academic Conference (San Diego): February 13-14, 2020 (view the program here)

Moderators from the 2020 Journal of Marketing-AMA Workshop

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