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JM Research Development Workshops

Journal of Marketing Research Development Workshops

Journal of Marketing editors host workshops at universities around the world to further JM’s mission to develop research about real-world marketing questions. They collaborate with universities that provide financial, intellectual, and logistical support for the workshops. Contact Christine Moorman if your university would like to sponsor a workshop.

Upcoming Workshops

ANZMAC-University of Melbourne (Melbourne, Australia): December 2-3, 2021

The Journal of Marketing and the Journal of Consumer Research will join forces in an inaugural research development workshop aimed to strengthen the development of research ideas and publication success of Australasian Marketing scholars. Check out the program for this event here.


Hong Kong Polyte​​chnic University (Hong Kong): April 3-4, 2019

Tsinghua University​ (Beijing, China): April 6-7, 2019

Enjoy photos from the April 2019 events in China

Indian School of Business (Hyderabad, India): January 11-12, 2020 (view the program here)

Check out this slideshow from the January, 2020 JM-ISB Research Development Workshop at the Indian School of Business in Hyderabad.


• University of New South Wales (Sydney, Australia):  February 1, 2019


• University of Hamburg (Hamburg, Germany): June 10, 2018

Alliance Manchester Business School (Manchester, UK): September 12-13, 2019 (view the program here)

Moderators from the Journal of Marketing-Alliance Manchester Business School workshop
North America

AMA Winter Academic Conference (San Diego): February 13-14, 2020 (view the program here)

Moderators from the 2020 Journal of Marketing-AMA Workshop

Go to Journal of Marketing