The social media industry moves at a lightning pace. Social media platforms continue to introduce new features, update their algorithms and refresh their user experience constantly. It’s hard for any social media manager to keep up!
Ready to dive into the new and emerging content themes set to influence in 2027? We will demonstrate how to update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience. Plus, throughout the training, we’ll showcase the best-in-class examples of early adopter brands across industries to help inspire you for the year ahead.
JOIN US: November 17, 2026 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).
Who Should Attend?
- Social media managers and in-house marketing professionals
- Freelance digital marketers managing Meta ad accounts on behalf of clients
- Small business owners and startup founders who run their own Facebook or Instagram advertising
- Marketing executives and brand managers looking to refresh their Meta ads knowledge after recent platform changes
- Those who have advertised using ‘boosted posts’ or dabbled with Meta Ads, but need updated knowledge and to build confidence using the Ads Manager platform. Perhaps ads just haven’t worked for them in the past.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Alison Battisby
Social Media Trainer and Founder of Avocado SocialWho Should Attend?
This intermediate-level training is designed for individuals actively engaged in social media roles. Whether responsible for crafting strategies or executing day-to-day management, attendees will gain valuable insights into emerging trends, making it a must-attend for anyone seeking to enhance their social media proficiency.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.