Unlock the Power of AI in Marketing
Registration for this event is free!
As AI continues to transform the marketing landscape, staying ahead of the curve is essential for success. This virtual conference will provide marketers with the tools and strategies needed to leverage AI for smarter, more effective campaigns. From automating processes to personalizing customer experiences, you’ll discover how AI can drive efficiency and innovation in your marketing efforts. Join industry experts as they explore the latest trends, tools, and best practices in AI-driven marketing to help you unlock new opportunities and elevate your strategy.
This event will be available on-demand for six months after the conclusion of the live virtual conference.
Key Takeaways
- Harnessing AI for Smarter Campaigns: Learn how to integrate AI tools into your marketing strategy to automate processes, enhance personalization, and drive more targeted efforts.
- Data-Driven Decision Making: Discover how AI can help you analyze vast amounts of data, providing insights to make informed decisions and optimize marketing performance.
- AI-Powered Predictive Analytics: Explore how AI can forecast consumer behavior, predict market trends, and help you stay ahead of the competition with proactive, data-driven strategies.
- Measuring AI Impact: Learn how to track and measure the effectiveness of AI-driven marketing campaigns using advanced analytics and actionable insights to prove ROI and marketing success.
KEYNOTE SPEAKER
May 14, 2024 | 10:00 a.m. CT
“Marketing in an AI World: What Marketers Can Learn from AI Practitioners”
Megan Lieu
Developer Advocate & Founder, ML Data
KEYNOTE SPEAKER
May 15, 2024 | 10:00 a.m. CT
“Generation AI: The Road Ahead”
Matt Britton
Founder & CEO, Suzy
Become an AMA Professional Certified Marketer (PCM®)
Achieving PCM® status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.
Are you already an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs). Record your CEU’s to maintain your PCM®️ certification.
Day 1 | ALL TIMES CT
Keynote | Marketing in an AI World: What Marketers Can Learn from AI Practitioners
As artificial intelligence (AI) continues to shape the marketing landscape, it’s essential for marketers to understand how to leverage these advancements effectively. In this keynote talk, I’ll draw on my experience as a former data scientist turned social marketer to explore practical insights that can help marketers navigate this evolving field.
Keynote will cover:
- Essential AI skills that marketers can gain to enhance their strategies without needing extensive technical knowledge.
- Effective applications of everyday AI tools that can streamline processes, improve campaign performance, and enhance customer engagement.
- Key lessons from AI practitioners that can help marketers adopt a more analytical mindset, embrace data-driven decision-making, and foster innovation in their approaches.
This session aims to provide actionable advice and insights for marketers at any stage of their careers. Join me to discover how to integrate AI into your life as a marketer to stay competitive in this dynamic field.
Megan Lieu
Developer Advocate & Founder, ML Data
Secrets to Creating an AI-Powered Content Strategy
The explosion of AI technology has made it easier than ever for businesses to produce high-quality content at record speeds, but creating excellent copy, designs, and videos is only one element of a well-defined content strategy. To truly build and scale an AI-powered content strategy, you need to consider the entire content lifecycle and how to leverage AI technology at every stage to maximize your content ROI.
In this webinar, you’ll:
- Discover how to use AI to improve the way you plan, create, manage, and publish content
- Learn how pairing the right strategy with the right technologies can help you avoid “content chaos” and ensure your team is always as efficient as possible
- Get actionable tips on how to improve your team’s content workflows, promote collaboration, and accelerate your speed to market
Ariana Keil
Sr. Growth Marketing Manager, Canto
Top AI Trends Shaping Marketing Insights
AI is rapidly reshaping how marketers gather insights, craft strategies, and engage audiences. Join SurveyMonkey for an inside look at the emerging AI trends transforming marketing. You’ll discover how to harness these innovations to uncover deeper insights, streamline your workflows, and deliver more impactful messaging—faster.
In this webinar, you’ll learn:
- Key AI trends that are redefining marketing
- Ways AI can automate and simplify your marketing processes
- The importance of real-time data in shaping timely, relevant messages
Sam Gutierrez
Senior Research Scientist, SurveyMonkey
Divya Shroff
Manager II, Product Marketing, SurveyMonkey
AI & Creativity: Opportunity or Threat?
Artificial intelligence is rapidly reshaping the landscape of creativity, sparking both excitement and fear among the creative community. Agencies now find themselves at a crossroads, where innovative AI-driven tools promise groundbreaking opportunities to enhance productivity, creativity, and audience engagement—but also pose genuine threats to established roles, workflows, and creative cultures.
In this timely session, Greg Harrison, Chief Creative Officer of MOCEAN, will share valuable insights into the practical application of AI teaching essential strategies to future-proof your teams, ensuring your agency remains at the forefront of creativity and innovation in this rapidly evolving era.
In this session, you’ll learn:
• The leading AI tools finding traction in the creative advertising space, with examples of what they can do
• How AI is already transforming creative roles in the agency space
• How agencies can establish creative-friendly AI policies, processes and employee training
• The legal obstacles to wider commercial acceptance of generative AI among entertainment and consumer brand clients
• The 3 key skills essential in the age of AI to keep humans at the center of creativity
Greg Harrison
Chief Creative Officer, MOCEAN
Day 2 | ALL TIMES CT
Keynote | Generation AI: The Road Ahead
Matt Britton
Founder & CEO, Suzy
This Talk May Contain Human Traces
In this session, Miguel Espada, Executive Creative Technologist of SpecialGuestX, will do a deep dive on how the convergence of analog and digital processes produces creative projects that transcend technology, engaging the senses and evoking emotional resonance.
Miguel Espada
Executive Creative Technologist, SpecialGuestX
How to Train Your ChatGPT Bootcamp Preview
Join Karlyn Ankrom, CEO of Oh Snap! Social to see a sneak peak of her upcoming two-part bootcamp with the AMA. You’ll see a preview of how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.
Learn more about this upcoming bootcamp!
Karlyn Ankrom
CEO, Oh Snap! Social
From Seeing to Understanding: Revolutionizing AI-Powered Virtual Product Placement
Join Roy Taylor, Founder & Chairman of Ryff, for an insightful look at the future of visual AI and its game-changing impact on marketing, media and content monetization. While today’s leading AI companies have mastered object detection, the real frontier is understanding—interpreting not just what’s on screen, but what it means. With billions of hours of video online, the need for AI that can grasp emotion, context and cultural nuance has never been greater.
This session explores how next-generation AI is enabling video experiences that connect emotionally and adapt to viewer behavior; turning every frame into an intelligent canvas for storytelling, brand integration and consumer connection. Learn how Ryff’s patented technology is reshaping advertising by embedding brands seamlessly into content via virtual product placement, and how this shift paves the way for a more immersive, creator-led media economy. This is your glimpse into what’s next for in-scene advertising.
Roy Taylor
Founder & Chairman, Ryff
Megan Lieu
Developer Advocate & Founder, ML DataMegan is a data scientist turned tech content creator who helps aspiring tech professionals land jobs and grow in their careers. Follow me on LinkedIn at linkedin.com/in/meganlieu and on Instagram at @meglovesdata!
Matt Britton
Founder & CEO, SuzyMatt Britton is a leading expert on consumer trends, marketing, and the future of
business, with over two decades of experience helping the world’s top brands
adapt to an ever-changing landscape. He is the Founder and CEO of Suzy, a
cutting-edge consumer insights platform that has raised over $100 million in
venture capital and works with leading companies like Coca-Cola, Google,
Procter & Gamble, and Nike to provide real-time data for smarter
decision-making.
Before Suzy, Matt was the Founder and CEO of MRY, a pioneering social media
and youth marketing agency that grew to become one of the most influential
firms of its kind. Under his leadership, MRY was named “”Social Media Agency of
the Year”” by Mashable and worked with global brands such as Visa, Heineken,
and Microsoft. The agency was acquired by the Publicis Groupe in 2011, further
cementing Matt’s reputation as a trailblazer in the marketing world.
Matt is also a bestselling author and thought leader. His first book, YouthNation,
offered a blueprint for understanding the cultural and economic shifts driven by
millennials, while his upcoming book, Generation AI, explores the impact of Gen
Alpha and artificial intelligence on business, culture, and society. Set to release in
May 2025, Generation AI has already been recognized as essential reading for
leaders preparing for the future.
Known for his dynamic speaking style and ability to decode complex trends, Matt
has delivered keynote speeches on some of the world’s biggest stages, inspiring
audiences with his insights on the extinction of traditional branding, the rise of
digital-native consumers, and the future of innovation.
With a career that spans the forefront of marketing, technology, and generational
insights, Matt Britton continues to help businesses navigate disruption and thrive
in an ever-changing world.
Ariana Keil
Sr. Growth Marketing Manager, CantoAriana Keil is Sr Growth Marketing Manager at Canto, a leading Digital Asset Management and Product Information Management software company. With over 10 years of experience in both B2B sales and marketing at finance, agency, and software companies, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. Always in search of a cogent narrative surrounding business challenges, she brings a storyteller’s viewpoint to contextualizing product led solutions. Ariana has a bachelors in Anthropology from the University of California, Irvine.
Sam Gutierrez
Senior Research Scientist, SurveyMonkeySam is a Senior Research Scientist at SurveyMonkey, focused on everything related to surveys, from experiments to research, as well as exploring compelling stories and insights within data
Divya Shroff
Manager II, Product Marketing, SurveyMonkey
Miguel Espada
Executive Creative Technologist, SpecialGuestXMiguel V. Espada is the co-founder and Executive Creative Technologist of SpecialGuestX, a creative technology agency built to reinvent stories of brand innovation through AI, Data, Robotics, and Automation. He has a Ph.D. in Logic, exploring non-standard logics to analyze complex systems. Since 2005, Miguel has taught computer science, machine learning, and data science at the University of Complutense of Madrid. He’s interested in new forms of expression with digital technology and, as a creative director, has used this interest to create unique communication campaigns with some of the most prestigious brands in the world such as Honda, Meta, IBM, Samsung, Zara, Sony, SAP, Ford, McKinsey, Adidas.
Greg Harrison
Chief Creative Officer, MOCEANGreg Harrison is the Chief Creative Officer of MOCEAN. With an impressive portfolio of award-winning trailers and original content campaigns, he and his teams are the creative force behind advertising for some of the biggest networks and brands, including HBO, FX, PlayStation, Netflix, Disney, Marvel, and more. His background as a director includes recent celebrity-led commercial campaigns with Larry David, Ben Stiller, LeBron James and others, as well as his start in the industry as an independent filmmaker: his two feature films, “Groove” and “November”, both premiered at the Sundance Film Festival and were released by Sony Pictures Classics, with “Groove” receiving an Independent Spirit Award nomination for Best Feature.
Roy Taylor
Founder & Chairman, RyffRoy Taylor is a pioneering executive with over 30 years of experience at the intersection of entertainment, technology, and advertising. As Chairman & Founder of Ryff and former founder of NVIDIA in Europe and AMD Studios, he has led groundbreaking teams that have transformed how brands connect with audiences—most recently through AI-powered, real-time digital brand integration. Taylor has delivered multi-million dollar campaigns for major clients such as Coca-Cola, Walt Disney Studios Motion Pictures, DreamWorks Animation, Sony, Paramount, IMAX, Dolby, Panasonic, AMD, EA, Activision, and BAFTA, and his work has been featured in Forbes Magazine and TV networks like NBC.
In addition to his role at Ryff, Taylor serves as Immersive Technology Adviser to leading institutions including Chapman University’s Dodge College of Film and Media Arts, the Johnny Carson Center for Emerging Media Arts at the University of Nebraska–Lincoln, and the Beijing Film Academy. He holds an Executive Program credential from Stanford University and a Bachelor’s degree in Business Studies from Maidstone College, Kent, England. Roy is passionate about innovation, finance and ethics and brings a strategic mindset to every venture he leads, applying these skills to drive growth and impact across entertainment and technology.
Karlyn Ankrom
CEO, Oh Snap! SocialKarlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”
Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.
Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.
Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 news.
