Take Your AI Relationship To The Next Level
This interactive two-part bootcamp is designed for marketers, strategists, and content creators who want to harness the power of ChatGPT 4.0 to improve content quality, streamline ideation, and build bold, audience-aligned strategies.
You’ll learn how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.
Please Note: This training will focus specifically on ChatGPT 4.0 Paid Plan features and examples. It is recommended for users to acquire and have familiarity with this platform ahead of the session.
Want to join as a group? Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Two Live Sessions
This two-part bootcamp is the perfect mix of live instruction and self-paced learning. Focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges.
Part 1: July 23
Train Your ChatGPT
Develop strategies centered around your Ideal Customer Profile (ICP), establishing customer needs as the foundation for all AI interactions. The workshop emphasizes AI’s role as a brainstorming partner rather than a strategy replacement, with hands-on exercises for generating distinctive content using targeted prompting techniques.
Part 2: July 30
Build a Better, AI-Strategy
Customize AI tools with your brand content, creating assistants that reflect your unique voice. Optimize content for SEO with AI-assisted headlines and metadata creation, and build systematic prompt libraries. The workshop demonstrates how to develop comprehensive content strategies with AI, while maintaining brand consistency and focusing on target audience needs.
Who Will Benefit?
This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.
Attendees should have access to ChatGPT 4.0 (paid plan) as well as access to (or examples of)
- Existing Ideal Client Profiles (ICPs)
- Top-performing blog posts or articles
- High-engagement LinkedIn posts
- YouTube videos with strong views (transcripts, if possible)
- Brand guide (voice, tone, values, key messages)
Key Takeaways
- Create an AI-informed content strategy rooted in human insight
- Train and personalize ChatGPT to your brand’s voice, audience, and mission
- Organize your AI environment for collaboration and scalability
- Generate bold, opinionated content that cuts through noise
- Turn your best-performing content into a system for scale and SEO optimization
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
July 23, 2025
Foundations: Human First, AI Second
- Why your Ideal Customer Profile (ICP) is the cornerstone of every AI conversation
- Breaking down hopes, fears, dreams, objections, and secret struggles
- Use an AI prompt to dive in deeper. + share form to fill out as they go…and finish for homework
AI Organization & Team Workflow
- Best ways to organize chats
- How to collaborate across accounts when on a team
- Where to store and update prompt libraries (Google Doc, Notion, etc.)
- Customize ChatGPT settings (profile → “Customize ChatGPT”) to build a trained assistant – share the overused words we often see within AI and add your own.
Prompting Like a Pro
- Why AI is your brainstorming buddy, not your strategy savior
- Walkthrough: Brainstorming bold ideas with ChatGPT
July 30, 2025
Building It Up Better + Bolder
- How to “feed” your AI: blogs, transcripts, and branded materials
- Walkthrough: Uploading or summarizing existing content to inform your GPT
- Example: Creating a custom GPT that mimics your brand’s top-performing post
SEO-Forward AI Edits
- How to enhance and repurpose content for SEO using AI
- Use AI to suggest headlines, meta descriptions, alt text, etc.
Systematizing Success
- Creating a repeatable prompt library for team or client use
- Setting monthly content themes and weekly writing flows using AI (remembering our ICP and the content strategy developed and kick started by AI)
Karlyn Ankrom
CEO/Oh Snap! SocialKarlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”
Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.
Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.
Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 news.
Contact Karlyn: hello@ohsnapsocial.com
What’s Included?
- 2 sessions of live instruction: July 23 and July 30 (10:00 a.m.-12:00 p.m. CT each day)
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This training is ideal for content strategists, marketers, brand managers, agency professionals and in-house teams, entrepreneurs and thought leaders looking to save time and stay bold with their content.
Attendees should have access to ChatGPT 4.0 (paid plan) as well as access to (or examples of)
-
- Existing Ideal Client Profiles (ICPs)
- Top-performing blog posts or articles
- High-engagement LinkedIn posts
- YouTube videos with strong views (transcripts, if possible)
- Brand guide (voice, tone, values, key messages)
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.