Virtual Conference: Artificial Intelligence

Keynote | Marketing in an AI World: What Marketers Can Learn from AI Practitioners

As artificial intelligence (AI) continues to shape the marketing landscape, it’s essential for marketers to understand how to leverage these advancements effectively. In this keynote talk, I’ll draw on my experience as a former data scientist turned social marketer to explore practical insights that can help marketers navigate this evolving field.

Keynote will cover:

• Essential AI skills that marketers can gain to enhance their strategies without needing extensive technical knowledge.
• Effective applications of everyday AI tools that can streamline processes, improve campaign performance, and enhance customer engagement.
• Key lessons from AI practitioners that can help marketers adopt a more analytical mindset, embrace data-driven decision-making, and foster innovation in their approaches.

This session aims to provide actionable advice and insights for marketers at any stage of their careers. Join me to discover how to integrate AI into your life as a marketer to stay competitive in this dynamic field.

Megan Lieu

Developer Advocate & Founder, ML Data

Secrets to Creating an AI-Powered Content Strategy

The explosion of AI technology has made it easier than ever for businesses to produce high-quality content at record speeds, but creating excellent copy, designs, and videos is only one element of a well-defined content strategy. To truly build and scale an AI-powered content strategy, you need to consider the entire content lifecycle and how to leverage AI technology at every stage to maximize your content ROI.

In this webinar, you’ll:

• Discover how to use AI to improve the way you plan, create, manage, and publish content
• Learn how pairing the right strategy with the right technologies can help you avoid “content chaos” and ensure your team is always as efficient as possible
• Get actionable tips on how to improve your team’s content workflows, promote collaboration, and accelerate your speed to market

Ariana Keil

Sr. Growth Marketing Manager, Canto

Top AI Trends Shaping Marketing Insights

AI is rapidly reshaping how marketers gather insights, craft strategies, and engage audiences. Join SurveyMonkey for an inside look at the emerging AI trends transforming marketing. You’ll discover how to harness these innovations to uncover deeper insights, streamline your workflows, and deliver more impactful messaging—faster.

In this webinar, you’ll learn:

• Key AI trends that are redefining marketing
• Ways AI can automate and simplify your marketing processes
• The importance of real-time data in shaping timely, relevant messages
  

Sam Gutierrez

Senior Research Scientist, SurveyMonkey

Divya Shroff

Manager II, Product Marketing, SurveyMonkey

AI & Creativity: Opportunity or Threat?

Artificial intelligence is rapidly reshaping the landscape of creativity, sparking both excitement and fear among the creative community. Agencies now find themselves at a crossroads, where innovative AI-driven tools promise groundbreaking opportunities to enhance productivity, creativity, and audience engagement—but also pose genuine threats to established roles, workflows, and creative cultures.

In this timely session, Greg Harrison, Chief Creative Officer of MOCEAN, will share valuable insights into the practical application of AI teaching essential strategies to future-proof your teams, ensuring your agency remains at the forefront of creativity and innovation in this rapidly evolving era.

In this session, you’ll learn:

• The leading AI tools finding traction in the creative advertising space, with examples of what they can do
• How AI is already transforming creative roles in the agency space
• How agencies can establish creative-friendly AI policies, processes and employee training
• The legal obstacles to wider commercial acceptance of generative AI among entertainment and consumer brand clients
• The 3 key skills essential in the age of AI to keep humans at the center of creativity

Greg Harrison

Chief Creative Officer, MOCEAN

Keynote | Generation AI: The Road Ahead

Matt Britton

Founder & CEO, Suzy

This Talk May Contain Human Traces

In this session, Miguel Espada, Executive Creative Technologist of SpecialGuestX, will do a deep dive on how the convergence of analog and digital processes produces creative projects that transcend technology, engaging the senses and evoking emotional resonance.

Miguel Espada

Executive Creative Technologist, SpecialGuestX

How to Train Your ChatGPT Bootcamp Preview

Join Karlyn Ankrom, CEO of Oh Snap! Social to see a sneak peak of her upcoming two-part bootcamp with the AMA. You’ll see a preview of how to “train your AI,” organize your content inputs, and transform your past wins into future-ready assets—all with a human touch that AI alone can’t replicate.

Learn more about this upcoming bootcamp!

Karlyn Ankrom

CEO, Oh Snap! Social

From Seeing to Understanding: Revolutionizing AI-Powered Virtual Product Placement

Join Roy Taylor, Founder & Chairman of Ryff, for an insightful look at the future of visual AI and its game-changing impact on marketing, media and content monetization. While today’s leading AI companies have mastered object detection, the real frontier is understanding—interpreting not just what’s on screen, but what it means. With billions of hours of video online, the need for AI that can grasp emotion, context and cultural nuance has never been greater.

This session explores how next-generation AI is enabling video experiences that connect emotionally and adapt to viewer behavior; turning every frame into an intelligent canvas for storytelling, brand integration and consumer connection. Learn how Ryff’s patented technology is reshaping advertising by embedding brands seamlessly into content via virtual product placement, and how this shift paves the way for a more immersive, creator-led media economy. This is your glimpse into what’s next for in-scene advertising.

Roy Taylor

Founder & Chairman, Ryff