Elevate Your Marketing Strategy with Interactive Workshops
November 10, 2024 | 12:30 – 5:00 p.m. | Las Vegas, NV
Imagine how much more you could achieve with the latest tools and strategies! The pre-conference interactive workshops are designed to build your skills with practical techniques and insights, refine your strategy, boost your confidence and equip you with the knowledge you need to thrive in today’s dynamic educational landscape.
- Tangible Takeaways: Implement actionable takeaways that you can immediately apply to enhance your institution’s impact.
- Interactive Learning: Engage with peers through collaborative activities and group discussions in a dynamic environment.
- Today’s Trends, Tomorrow’s Techniques: Learn the latest trends and strategies from industry leaders and marketing experts.
Pricing
AMA Member: $299
Non-Member: $399
Symposium Registration Required
Registration for the 2024 AMA Symposium for the Marketing of Higher Education is required to participate in the Pre-Conference Workshops. They can be added on during the Symposium registration checkout process or after with the help of the AMA Support Center Team.
Please note: The Pre-Conference Workshops and Senior Leader Experience occur simultaneously, so you cannot register for both.
Why Attend the Pre-Conference Workshops?
- Networking Opportunities: Being a part of these workshops offers the opportunity to connect with peers facing similar challenges and interests, fostering new professional relationships, collaborations and the exchange of best practices.
- Personal and Professional Growth: Attending these tailored workshops enhances skills and knowledge, helps develop a sense of certainty in marketing strategies and fosters personal fulfillment and career advancement in higher education.
- Strategic Advantage: By exploring current trends and future techniques, attendees can position themselves and their institutions to be ahead of the curve and ready to adopt innovative marketing approaches.
“You leave with inspiration, applicable solutions for your daily work and a network of colleagues who understand you and celebrate your accomplishments in higher ed marketing.” —Kate L., Past Attendee
Pre-Conference Workshops Agenda
Choose two of the available workshops*, all built around today’s most pressing trends. You’ll learn practical techniques to elevate your marketing strategy and gain the confidence you need to succeed.
*Your selection occurs on-site.
Sunday, November 10, 2024
12:30 – 2:30 p.m.
Advanced Email Strategy and Writing
Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.
People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!
Speakers:
Ashley Budd, Senior Director of Advancement Marketing, Cornell University
Dayana Kibilds, VP of Strategy, Ologie
Future-Proof Your Marketing: A Hands-On AI Workshop
Discover the transformative potential of generative AI in higher education marketing through this hands-on workshop. Designed for marketers at all levels, the session begins with an overview of essential AI concepts that enhance brand strategy, student recruitment, data analysis, and content creation. Learn about the latest trends and tools, fostering an AI-centric mindset and a culture of innovation.
Participants will engage with practical tools and real-world applications, including interactive discussions and hands-on experiences with technologies like ChatGPT, Claude 3, and Adobe Creative Suite. The intensive practice segment will allow attendees to apply AI to their marketing challenges, gaining actionable insights and skills to implement AI effectively within their institutions.
Speakers:
Jaime Hunt, President, Solve Higher Ed Marketing
Bart Caylor, President, Caylor Solutions
David Hunt, Director of Digital Marketing and Creative Director, ODU Global
3:00 – 5:00 p.m.
The Future of Discoverability: SEO, AI, and More
Higher education institutions put out a LOT of content. In this age of AI-generated content and social and AI search, it’s not enough to only do search engine optimization.
This workshop will dive into different ways and places to be found, how to optimize your content for those channels, SEO, SGE (Search Generative Experience), and AEO (Answer Engine Optimization), and leveraging AI to optimize your workflow to ensure you can create epic content for all those places.
We will be running audits and reports using your content and doing live optimization that will create measurable results.
Speakers:
Brian Piper, Director of Content Strategy and Assessment, University of Rochester
Roadmap to Leadership
Join Melissa Richards and Carrie Phillips for an enriching workshop designed to guide emerging leaders through a structured roadmap to leadership excellence. This interactive session will delve into personal leadership styles, key competencies such as financial acumen and data-driven decision-making, and strategic planning for the critical first 90 days in a new role. Through a blend of assessments, case studies, and a mentorship panel, participants will leave equipped with actionable strategies and insights. Prepare to engage, reflect, and develop a personalized leadership plan to navigate your journey to the top with confidence and skill.
Speakers:
Carrie Phillips, CCMO, University of Arkansas at Little Rock
Melissa Richards, Author and Principal and Founder, iMarketingMix LLC
Questions?
If you have questions or need assistance, please contact the AMA Support Center team at customersupport@ama.org or (800) 262-1150.