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AMA Affinity Group: Marketing for Higher Education

AMA Affinity Group: Marketing for Higher Education

AMA Affinity Groups are a pilot initiative to eliminate geographical barriers and foster profound connections within AMA’s global community of marketers. You’ll build meaningful connections and cultivate a sense of belonging through a vibrant online social forum and exclusive virtual programming tailored to enhance your professional journey.

The Marketing for Higher Education Affinity Group is an exclusive online community designed for higher education marketers. It offers a dedicated space where professionals can exchange insights, collaborate on strategies, and enhance their expertise in the unique landscape of higher education marketing.

Whether you’re a seasoned higher education marketer or new to the field, our pilot program welcomes marketers from all educational institutions. Join us in fostering a supportive environment where you can learn, connect, grow and share.

Affinity Groups are Exclusively for AMA Members

Already enrolled in this affinity group? Get started now.

What to Expect

As an AMA Affinity Group member, you can anticipate engaging in lively discussions, sharing challenges, and exchanging best practices to stay current on the latest trends in higher education marketing. Here’s what you can look forward to:

  • Knowledge Exchange: Stay ahead of the curve with expert speakers and discussions covering a wide array of industry topics.
  • Networking: Forge connections with fellow higher education marketers, transcending institutional boundaries.
  • Professional Development: Participate in skill-building activities and career development initiatives designed to propel your career forward.
  • Community Support: Leverage the connections within the group to navigate the complexities of the industry, seeking support from leaders and peers who understand.

Online Social Forum

Connect and share with other higher education marketers via an exclusive LinkedIn Group.

Virtual Exclusive Programming

Participate in regularly scheduled virtual programming that will be a mix of community discussion and valuable learning opportunities.

The Group’s Mission

The mission of the Marketing for Higher Education Affinity Group is to unite and empower higher education marketing professionals through fostering a collaborative community that thrives on knowledge sharing, networking, professional development and community support.

Meet the Affinity Group Co-Chairs

Myla Edmond

AVP Marketing and Communications, CSU Dominguez Hills

Myla Edmond is an innovative collaborator with over 15 years of higher education marketing and communications experience. She has a deep understanding of departmental interdependence having created and led marketing strategy for academic affairs, alumni relations and international education. She builds teams of leaders and strategic partners by focusing on disruptive thinking, emotional intelligence, active inclusion and comprehensive integration. Myla currently leads the communications and marketing strategy at California State University, Dominguez Hills. She resides in Southern California and loves traveling, reading fiction, and writing short stories, novels and essays.

Lisa Jordan

CEO/Principal, Mindpower Inc.

Lisa got her start in higher ed more than 30 years ago and currently serves as CEO and principal at Mindpower, Inc. a women-owned, WBENC-certified, award-winning, higher education branding and marketing firm headquartered in Atlanta, GA. Her areas of expertise are brand strategy and development. Translating thoughtful research into compelling creative. Traditional and social media. And maximizing revenue streams through powerful marketing and storytelling. Lisa has served as both member and co-chair of the American Marketing Association’s Symposium for the Marketing of Higher Education – the industry’s largest gathering of higher ed marketers. And when she’s not working, you’ll find her packing her passport and yoga mat for some far away destination.