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Organizational Frontline Research (OFR) Symposium

San Diego, CA

Organizational Frontlines Research (OFR) is the study of interactions and interfaces at the point-of-contact between an organization and its customers that promote, facilitate or enable value creation and exchange.

Technological advances at the intersection of frontline interactions and interfaces are disrupting how organizations connect with their customers. The purpose of this symposium is to foster theoretical and empirical research in this emergent area.

The OFR Symposium coincides with the 2020 AMA Winter Academic Conference in San Diego, CA.

Price: $199

AMA Event Policies and Commitment to Conference Safety

Event Location

InterContinental San Diego

901 Bayfront Court
San Diego, CA 92101
(619) 501-9400



We’ve secured an AMA room block at a special rate of $249.00 per night for single/double occupancy (excluding taxes and applicable fees which are currently 12.75% but are subject to change). Additional guests can be added for $20.00 per person, per night.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. You can reserve your room online or by calling (800) 439-4745 (be sure to reference the AMA Winter Academic Conference). Please note: Any hotel room booked outside of the AMA negotiated block of rooms may not be eligible for the discounted rate and could have a different cancellation policy.

The reservation cut-off date is January 15, 2020.

The hotel daily amenity fee is waived for conference attendees and includes wireless internet access, gym and pool access, use of the business center and domestic phone calls.

> Reserve your room here.


Air Travel Discount

The AMA has teamed up with Delta Air Lines to offer a special discount on air travel. Click here to get started. You can also call the Delta Meeting Network at (800) 328-1111 and refer to meeting code NMTSM. There is no service fee for reservations booked and ticketed via this service.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.


Area Attractions, Events and Tourism

Please visit the San Diego Tourism Authority for additional city information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


Organizational Frontline Research (OFR) Symposium