This half-day workshop held on February 10 from 8:00 a.m. – Noon CT, will concentrate on two aspects related to publishing. The first part of the discussion will focus on the process of generating ideas that have the potential to result in a scholarly publication. The second part will focus on how to avoid some of the common mistakes that authors make when crafting a manuscript, and subsequently when revising the manuscript. Specifically, the topics covered include:
- Where to get the ideas
- How to achieve both rigor and relevance
- How to get firms’ cooperation, if needed
- Identifying and solving key business challenges
- Speaking in managers’ tongue
- Understanding the process of the publications journey
Under each topic, several research studies will be discussed, some of which are recently published, and some are forthcoming.
Space is limited; please register early.
Are you interested in attending the 2023 AMA Winter Academic Conference right after this workshop? Learn more about this event.
Chair of the Session:
Dr. Eli Jones, Texas A&M University
Meet and Greet and Some Coffee and Pastries
Opening Remarks by Dr. Eli Jones, Texas A&M University
Generating Ideas for Scholarly Research
Avoiding Common Pitfalls When Publishing in Top Journals
Dr. V KumarSalvatore Zizza Professor of Marketing, Tobin College of Business, St. John’s University, NY
611 Commerce Street
Nashville, TN 37203
Phone: (615) 255-8400
$259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 15.25% + $2.50 per night, but are subject to change).
Reserve online or call the Hotel at (877) 901-6632 and reference American Marketing Association Winter Academic Conference to make reservations.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 10th, 2023.
Cancellations must be made at least 72 hours prior to arrival to avoid a penalty of 1 night’s room and tax.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Area Attractions, Events and Tourism
Please visit Renaissance Nashville Hotel’s recommended experiences page for information on dining, events and culture.
For additional information on local events and attractions, please visit Nashville’s Official Tourism Page.
Please visit Nashville Metro Transit Authority for more information.
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.