The Marketing Leaders of Tomorrow
Providing students like you with the resources and skills to shape the marketing industry.
You can Expect:
- Live and Virtual Events
- Professional Networking Opportunities
- Leadership Opportunities
- Scholarships & Awards
International Collegiate Conference
ICC is a 3-day event with engaging experiences, insightful career programming and endless networking opportunities.
Competitions
Explore all the
Fall programs (online) and Spring opportunities (in-person) that take place at the annual ICC event (including the call to speak at ICC).
Chapter Leader Resources
Access chapter affiliation reporting, awards recognition, presenting at ICC, career forum grants, mentorship, scholarships and more.
Collegiate Chapters Regional
Events
Explore upcoming collegiate programs and events.
In Case You Missed It
Our ICYMI page offers access to forum recordings and important updates for chapters.
We’d Love Your Feedback!
The Collegiate Communities team is always open to your thoughts and feedback regarding programming, events and competitions.
Alpha Mu Alpha
Since its inception in 1937, the American Marketing Association (AMA) has been committed to the advancement of excellence in the field of marketing. It’s this commitment which fostered the establishment of Alpha Mu Alpha in the Spring of 1981. Alpha Mu Alpha is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students as well as marketing faculty.
Find Your Chapter
College Seniors get a Free Professional Membership
As a special graduation gift, the AMA is giving recently graduated collegiate members a FREE year of AMA membership. Past collegiate members have up to three years to take advantage of this benefit!
Additional Resources
Student Chapter Leaders
- AMA Collegiate News – In Case You Missed It! Stay Current!
- Top Chapter Plans & Annual Reports: FY24 Winners
- FY25 Chapter Plans / FY25 Annual Reports
- DEI Principles
- AMA Style Guide
- AMA Branding & Fonts
- Get AMA Swag with Consolidus powered by Memberpromos.com
- Meet Our Collegiate Chapters Council
- Job Board / Micro Internships
- Community Help
- Learn more about the process: Student Group Membership
- Get Started: Collegiate Group Membership: Benefits & Perks
Advisors & Volunteers
- Returning advisors renew your AMA membership with the code: FacultyRenew
- Call for Volunteer Judges: Become a collegiate volunteer judge and support one of the many AMA Collegiate opportunities that happen throughout the year:
- Fall Volunteer Opportunities – Coming Fall 2025
- Academics & Professionals
- Undergrad Students
- Spring Volunteer/In-Person ICC Opportunities – Coming Spring 2026
- Academics & Professionals
- Get Involved: Volunteering with the AMA
- Fall Volunteer Opportunities – Coming Fall 2025
Interested in Starting a Chapter?
AMA Mission
As the largest community-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. Our community of local chapters spans more than 65 cities and 320 college campuses throughout North America. We’re home to award-winning content, PCM® professional certification, five premier academic journals, and industry-leading live and virtual training events.