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Journal of Marketing Research Scholarly Insights
When Online Discussions Are Social, Do They Become Less Informative?
Do Too Many Sales Reps Spoil the Broth?
The Jilting Effect: How Dashing Consumers’ Hopes Isn’t Always a Bad Thing
Should Amazon Cut Prices at Whole Foods?
Disclosing Customer Metrics Benefits Company Value
What’s It Worth to Treat Both Customers and Employees Well? Research Says: $1.1 Billion