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Journal of Marketing Research | Scholarly Insights by AMA DocSIG
How Does Main Street Drive Wall Street?
Transparency Is the Clear Choice for Salespeople
Using Micro Influencers for Customer Engagement? Here’s How to Pick the Right One
Where Do You Want to Go for Dinner? The True Costs of Attempting to Seem Easygoing
When Customization in Luxury Brands Gets Too Personal
Using Text to Unlock the Power of Online Searches in the Consumer Journey